When we think of “Marketing”, we imagine all the creative and flashy advertisements catered for the consumers. Though these fetch better sales for the business, it isn’t the only way a trade runs.
Many companies goal is to sell products to their final customer. However, the type of customer varies. Let us take an example of a cake shop. They offer cakes and pastries for sale. Few customers buy them for immediate consumption, while others might purchase them to resell.
As a business owner, you need to understand your Key Performance Indicator (KPI) to decide which audience to cater to. Now, marketing to your direct customers is an easy aspect. But the same strategies need not necessarily apply to the other businesses that run through yours.
In this article, you will learn how to market your business to other businesses successfully,
Optimize your visibility
B2B marketing doesn’t have to be a series of presentation appointments to numerous leads on a given day. Modern marketing is more Hitech and convenience-driven. Create a persona of your brand online I.E through social media and professional media websites. You can also write blogs related to your product to give it good exposure.
However, creating a social media handle and writing blog posts isn’t the only goal. You will have a competition to overcome. So, stay on top of the game with Search Engine Optimization (SEO) and interact with the audience online. You’d be surprised to see how many B2B businesses actively participate online to grab attention!
Protip: Another way to seize the audience’s interest is to consider email marketing strategy. The ROI (Return On Investment) for this is 4400% for every dollar spent! Finding email contacts has become easier than ever, thanks to GetEmail.io. This email finder tool comes with a chrome extension to your Linkedin account that gets emails within no time! It is efficient and highly effective.
High performing website
The bounce rate of a given website doubles if the load time is above 7 seconds. So, you need a website with a faster load time that shows texts, images & gifs, codes quickly. To keep up the pace, you need to compress the images and maintain simple codes.
Over 80% of potential clients search for businesses online first rather than checking referrals. So, maintaining a quality website becomes a substantial prerequisite. A website that is robust with information and precisely crafted CTA’s (Call To Action) amasses improved conversion rates.
Marketing and Analytics
When it comes to marketing, use applications that help minimize redundant tasks. Though it might seem a pretty costly affair at first, the rewards are farfetched! Marketing automation that manages CRM systems (Customer Relationship Management) and leads nurturing allows a marketer to convert the potentials faster.
While automation accelerates sales, analytics ensures that quality is maintained throughout. Google Analytics measures and reports your site’s traffic while providing you insights with trending topics and keywords. Social media analytics tools check your metrics on post’s engagement. Similarly, you have applications that track each stage of the sales funnel and suggest to you the tricks that work.
Marketing in the B2B world might seem difficult initially. Stay consistent and patient throughout the process. Maintain a cordial relationship with every client because you never know who becomes a helpful ally.