The average small- to mid-size business spends $9,000 to $10,000 per month on google display ads. You may be wondering, “what are Google display ads?” and this article will explain. After reading this, you won’t ever worry about the lack of Google Ads experience while promoting your business!

Google Ads are like regular online ads, but they’re cheaper and more powerful. With the right promotion strategy, you can make a lot of money with Google Ads. Keep reading to learn more about them and how to leverage them for your business. 

What Are Google Display Ads? 

Google display ads are a type of online advertising that appears on Google search results and other Google properties. Google display ads are shown in various forms such as text, image, video, or interactive maps. They also vary in size and format depending on the size of the screen on which they appear.

Advertisers who want to promote their products or services to a particular audience use Google display ads. The advertiser can choose the audience they want to target, the ad size, and more. They also have the option of running an auction for the ad space.

Should Your Company Use Google Display Ads?

Many businesses drive traffic to their website with Google display ads. They are a great way for businesses to reach potential customers and increase their sales. They are used by companies, bloggers, and individuals.

If your company has the resources and knowledge needed, these ads can be a great addition to your marketing strategy. 

Google Display Ads Tips 

So, how do you make the most of your Google display ads? By following a few best practices and tips: 

Keep Text Short and Sweet

There is a limit on how much text you can include in an ad. The text limit helps to keep the ad concise, which is good for the user experience.

It’s important to keep the text to a minimum and focus on the images and calls to action. This will help you save money and make sure that your ad is more effective.

Target a Specific Audience 

Google display ads are a great way to reach a specific audience. By creating ads that are relevant to the audience, you can increase your chances of getting them to click on your ad.

Targeting the right audience for your ad is important because it will help you make more conversions and get more clicks. It is also important because by targeting the wrong audience, you could be wasting time and money on an ad that doesn’t convert well.

Check out Google ads optimization for more information on reaching your target audience. 

Read More About Google Display Ads Benefits 

In this Google display ads guide, we answered, “what are Google display ads?” We hope you have a clearer understanding of the benefits after reading. 

If you enjoyed this article, check out our blog for more tips and tricks about Google display ads.