With the rise of entrepreneurs in our society, we see how a great number of opportunities have taken birth. Individuals today not only have mastered the art of polishing their skills but also cashing them to shape their present as well as the future. A great many online businesses have started over the past few years; perhaps, only a bunch of those have emerged and succeeded so far. What do you think could be the reason behind those unfortunate ones lagging behind? Poor quality of services? It could be that. What about poor marketing? It could possibly be that too!
The biggest challenge e-commerce has to face today is competition in terms of marketing, no matter how good any business’s products are. Today, many online businesses are doing great because besides providing good services, their marketing of the products is up to the mark too. They know how to reach their customers and sell their products, rather than waiting for the customers to come to visit their websites and purchase their services. Increasing the conversion rate on a website is an art that is key to make an online business succeed.
Do you have a website for your business and are worried about what to do to increase the conversion rate which doesn’t seem to rise? Fret not as we have got 10 brilliant ways to increase your conversion rate right now, to assist you to increase your sales on website and eCommerce today. You can find more details on our BOWWE blog.
Below are discussed the 10 efficient ways to help you increase your online sales:
Watch Out For the Quality of Services You Provide
Every other effort is a waste if you are not good at what you claim to be. Your actions need to match your words to a great extent. The public hates dishonest owners who fail to meet their expectations. Once a customer is gone, there is hardly any chance of it coming back unless you upgrade your quality or meet the standards and stick to it.
Make Your Brand Known to People
People won’t know about your brand until you reach out to them. In the present era, there are numerous ways to increase any brand’s awareness in a very short span of time. Social media is a great platform to make your brand popular and known by simply showing a great online presence and being active on social media. Influencers can also be contacted for the purpose of promotions as those ought to have a great number of followers who can later turn out to be your brand’s potential users. Opting for paid ads is another great option to create awareness about your brand via social media.
Have an Email List
Social media platforms might bring you hard luck any time as their policies keep changing. To make sure your brand doesn’t suffer in such a situation, having emails of your potential customers saves you. Email marketing is the best kind of targeted marketing and is likely to make your customers return and make them the loyal ones. It’s one of the top 5 activities to double your sales and is rightly so.
Know Where Your Customers Are
Social media itself is a vast platform having an infinite number of people as its users among which could be your customers, that you yourself have to find out! Search Engine Optimization is a proficient way to increase Return On Investment (ROI) for any business. With SEO and other technologies such as Facebook Pixel that help create ads using custom audiences, targeted marketing has reached new heights.
Keep the Process Easy
Your website needs to be consumer-friendly; this is where 15 seconds rule comes to light. According to this rule, a website creates an impression on the user generally in 15 seconds. Make sure your website has an impressive interface and operations that it leaves an impression on the user behind the screen good enough that he is compelled to stay and even revisit.
Besides the website, the whole process of making a purchase needs to be quick and efficient too. A consumer loves it when he is able to make quick detailed choices and have the services provided really soon. You can add a feature of offering free shipping to your customer or shipping only taking two to three days to place. Believe it or not, this could help you increase the good number of customers on your list.
Analysis Is Mandatory
Analysis of your brand’s overall performance is very important if you want it to keep progressing rather than staying at the same place only. With poor or no analysis your brand can even lose in the race at any time too. Watch out for where your brand lacks, what your competitors are doing, and what area you need to work in to enhance your conversion rate even more. SWOT analysis can help a business keep growing and never face a fall. Know what are your business’s strengths, weaknesses, opportunities, or threats and work on those all to have your website’s CRO (Conversion Rate Optimisation) reassured.
Promotions And Offers
Running strategic promotions and offers on your services could potentially increase your sales and ROI. Map out different tactics and come with different exciting offers for your customers which benefit you both.
Sound Customer Services
Make sure your site is active and responds to the customers’ queries quickly. A brand known to have quality services besides products is all a consumer basically wishes for.
Personalized Offers
Keeping track of your customer’s birthday or anniversary and any other personalized details are taken with consent can be a great help towards targeted marketing. You can make your brand come out with special deals or offers for your customers’ special days and have their trust in your services restored.
Always Take Customers’ Feedback
Customers like it when they know that their voice will actually have an opinion and an action would be taken against their complaint. Feedback and reviews can be a great help for the progress of any brand. Visit the review websites too to educate yourself more about how your brand is actually doing.
With consistency and determination, your brand too can be a great success in the near future; just stay focused and follow our tips to yourself witness it all.
Project co-financed by the European Union from the European Regional Development Fund under the Intelligent Development Operational Program 2014-2020.
Project: “The internationalization of the company and promotion of the BOWWE brand”. Priority axis 3 Support for innovation in enterprises, Measure 3.3 Support for the promotion and internationalization of innovative enterprises, Sub-measure 3.3.3: Support for SMEs in the promotion of product brands – Go to Brand.
