Trade fairs are about to start again all over Europe and below are highlighted 4 tips that you can put to good use at any trade show. All fairs are of course very different from each other, but the products used at the fairs are often similar. If you are going to stand at a fair, it is important that you are well prepared. For this, you can use many different products. The four most common tips are explained below, along with why they are used so frequently.
The basics
It all starts with the background. When you’re at a trade show, it’s all about attracting a lot of attention. One of the easiest ways to do this is to set up a trade show wall (translation: beurswand bedrukken). These are large walls that are easy to set up and make a perfect backdrop. Exhibition walls come in many different forms, for example, you can easily hang a banner in a system. For a more professional look you can set up a pop-up wall, this is a mobile wall that is quickly set up. You can print exhibition walls with your own design.
Handing out
The best way to stick in the minds of visitors is to physically give something away. The most common products to hand out are business cards, buttons, and leaflets. Depending on your budget you can, of course, go for more, think of fans, sunglasses and caps. By printing your own logo on these products and giving them to potential customers, they always have something with them that reminds them of your company.
As a whole
It is important that you show your company to your customers, and you can do this by having them all wear workwear. For workwear, you can think of a t-shirt or sweater with your company logo on it. By wearing this, your company comes across as a whole and this communicates security to the customer.
Thinking out of the box
You should try to stand out from all the competition, you can do this with products that not everyone uses. Here you can think of plastic cards, an x-banner, or drip catchers (translation: druppelvangers). Drip catchers are especially a nice product to distinguish yourself from your competition. Drip catchers, you slide over the foot of a beer or wine glass, so you will not spill anymore. This way you can offer customers something to drink, which few competitors will do, and your customers won’t spill anymore.
These 4 tips will help you stand out from the competition, which is very important when you are at a trade show. These tips are a good start for anyone who is going to stand at a fair, on the basis you can build and expand later.
