For divorce lawyers to attract new clients, they must establish reliable, solid lead generation techniques and processes. Law firm lead generation encourages prospective clients to interact with your brand via social media, online directory listings, websites, and other platforms where you’re visible. Considering how competitive the divorce area is, a robust lead generation strategy can help convert your leads into paying clients while standing out from the competition.
As more divorce clients turn to digital platforms to find legal assistance, lawyers are upping their game to make themselves more visible. This article outlines online lead generation tips for divorce lawyers.
Search Engine Optimization (SEO)
Search engine optimization aims at making your practice more visible on search engine results organically. It helps you generate unpaid website traffic, making it an affordable marketing strategy. SEO is ideal for lawyers struggling to drive leads or traffic to their legal practice. To optimize your website for SEO, find specific, targeted keywords that can potentially attract qualified leads or web traffic for your divorce practice. Optimize your primary homepage elements, including subheaders, headlines, call to action, and content with relevant keywords.
Upon determining your target keywords, look for them on search engines to see how you rank compared to your competition. Customize how your divorce practice appears in SERPs, ensure your site is mobile-friendly, improve page load times, and monitor your keyword rankings. Consider optimizing your profiles on Justia, Avvo, and Superlawyers. Updating your Google My Businesses profile increases your chances of getting more divorce cases.
Publish high-quality content
High-quality content, especially what potential clients are looking for, is essential to helping your website rank while optimizing your site for organic search. Look for what prospects are searching for on search engines, then write engaging content answering their queries. When writing content, avoid using legal jargon and dense language that’s difficult for your potential clients to digest and understand.
Additionally, you can write content enlightening and educating your site visitors about divorce. Upon publishing content on your site, promote it on social media to drive relevant traffic to your website and generate more leads. Consider adding relevant internal links to your content to ensure your readers stay longer on your website. Update your content regularly for your posts to remain up-to-date.
Collect relevant reviews and testimonials
Reviews and testimonials are simple, powerful ways to build relevance, trust, and authority with search engines and prospects. They’re an essential ranking aspect, mainly for local SEO. While some reviews are credible, others aren’t. Consider including your divorce lawyer reviews on reliable sites like Google, Yelp, Avvo, Facebook, and more to improve your online reputation, attracting more qualified leads.
Ask your clients to use relevant keywords like divorce attorney or divorce to help with your ranking. To collect more reviews, create a page on your site and dedicate it to requesting reviews. Provide links on your reviews page, leading to reliable review websites.
Try PPC ads
Pay-per-click advertising is essential to getting new customers for your divorce practice. It’s targeted advertising that allows you to show your ads to people who are likely to look for divorce services. While PPC advertising might seem costly, your ads only show to those who are more likely to convert. It’s also a quicker way to drive more traffic to your website. If your divorce practice targets a specific area, showing your ads to prospects in that area saves you money on your PPC ad campaigns. Using ad extensions can also help increase click-through rates to improve user experience.
Invest in social media marketing
Social media marketing allows divorce lawyers to reach more potential clients while boosting their online authority. With an effective social media marketing strategy, you create awareness towards your divorce practice, engage existing and new followers, attract new customers, and build brand authority. To grow your divorce practice via social media marketing, leverage multiple platforms, including Facebook, LinkedIn, Twitter, and Instagram.
Hiring a social media manager can help with marketing across your chosen channels. Use attention-grabbing visuals and use relevant hashtags. Through creative, positive engagements, establish solid relationships with your target audience to widen your customer base.
Know your target audience
Before starting with your online lead generation mission, know your target audience. When finding your target audience, determine their basic demographics and psychographics. Narrowing your client base ensures targeted marketing, meaning you won’t have to waste your marketing resources on a group that’s less likely to convert. Identifying your customers also gives you a clear understanding of what your potential customers want and expect, helping you become more responsive and improving customer satisfaction. This enables you to keep loyal clients and strengthen your market reputation, attracting new customers.
Create a solid website
Your website is a vital tool for getting your leads to convert. It establishes your brand, introduces you to potential clients, and tells them what you can do for them and why they should choose you over your competitors. Use a web design that makes your website appear professional and user-friendly.
Optimize it for search engines and ensure it’s compatible with desktop and mobile devices. Create a bio and add images to boost prospects’ trust in you and your services. Add calls to action (CTAs) on each of your site’s pages, but avoid using too many of them. Make your site navigable and ensure fast loading times.
Leverage landing pages
Landing pages are a critical digital marketing tool you can use with other online advertising, email marketing, and social media marketing. They’re different from regular website pages and are meant for advertising campaigns to lead customers to take a specific action. Your landing pages should have solid, persuasive copy with compelling visuals. To create an effective landing page, use a headline that benefits your visitors, ensure your sales copy is short and keep the landing page simple.
Track, measure and adjust
The success of your online lead generation depends on tracking, measuring your results, and adjusting your strategies. Track your organic search web traffic, and the number of people engaging with you through the multiple divorce content stages in your digital lead generation campaigns. You can alter your strategy to generate more leads depending on your lead tracking results.
Endnote
The divorce section of family law is very competitive, making it challenging to generate leads via traditional advertising alone. Use these online lead generation tips for divorce lawyers to attract more clients and grow your business.
