LinkedIn is a popular platform not just for individuals but also for businesses. LinkedIn has turned into a gold mine for lead generation. According to social media statistics published on the website SocialPilot, LinkedIn accounts for 80 percent of all social media leads.
Having said this, it is no surprise that marketers and entrepreneurs are rushing in to take advantage of this platform. They are looking for the best LinkedIn automation tool they can invest in to succeed in these endeavors.
LinkedIn automation refers to the use of tools to automatically send out connection requests, follow-up messages, and other activities that you would otherwise have to perform manually on the platform.
There are several LinkedIn automation tools around that you can use. We will learn about some of them in this article.
Best LinkedIn Automation Tools In 2022
Here, we have handpicked five of the best LinkedIn automation tools in the industry today.
1. Octopus CRM
Looking to send a connection request on LinkedIn, deliver a thank you message after the request is accepted, and send a sales message and continue with follow-ups? If you are, then Octopus CRM is the best tool for you.
Octopus CRM allows you to send connection requests in bulk, mass message connections, auto endorse skills, auto view profiles, build a sales funnel on LinkedIn, and view the analytics page that shows LinkedIn daily performance, campaign conversion rates and more, among many others.
The features of Octopus CRM include allowing you to automate and simplify your work on LinkedIn, build your marketing funnel on LinkedIn, watch your stats and evaluate performance, connect by email, import and export files, integrate with Zapier and Hubspot, and more.
How does Octopus CRM work? Simple. First, you look for your target audience on LinkedIn through filtering profiles in the LinkedIn Search or prepare a CSV file with the LinkedIn profile URLs.
Then, you add these leads to your “connecting,” “messaging,” “visiting,” or “endorsing” campaigns depending on the action you would like to perform with these leads.
Finally, you launch the campaign to start performing automated actions with these leads.
Here are more of the best LinkedIn automation tools you ought to know.
2. SocialPilot
SocialPilot is an easy-to-use social media management and marketing platform, helping its users build and execute their social media work from the ground up.
Whether it is about creating content, automating and scheduling your posts, analyzing post-performance, or even managing your brand’s online reputation, SocialPilot will do the work for you. And when it comes to LinkedIn automation, all these features will let you stay on top of the competition.
With SocialPilot, you can get a complete overview of your LinkedIn Company page. The insights that the tool fetches for you will help you set performance benchmarks.
Plus, you get to view your page performance on metrics, such as the number of followers you have, the number of updates you have made, your engagement and clicks, your engagement growth, your click-through growth, and so much more.
Once you have tracked the performance of your page, you can optimize the posts you share on that page to gain more engagement. SocialPilot also lets you create more engaging channel-specific posts.
Furthermore, with the LinkedIn publishing features of SocialPilot, you can upload images or choose from the page URL you are posting in seconds. You can also attach videos, carousel posts, GIFs, infographics, and more in your copy to make your content more appealing and engaging.
It also has automatic scheduling features for LinkedIn that will allow you to line up your social content, so they go live on scheduled and set intervals. You can also use SocialPilot to mention other pages so you can immediately grab their attention.
Creating and sharing great content is just part of what SocialPilot can offer. More than these, users can also use the tool for in-depth analysis of your content performance. You can head over to insights, and look for the most popular and favorite posts on LinkedIn.
For one, if you have published a carousel post for the first time to share your brand story on LinkedIn, with SocialPilot, you can measure the post-performance of your LinkedIn. You can get to know if this content format is effective, and whether you should be re-sharing this particular post.
This LinkedIn automation tool also provides intelligent reporting capability to create visually-appealing reports. You can right away download your LinkedIn Analytics PDF Report and share this via email.
Moreover, you can likewise add graphs and charts to these reports in no time, making them more understandable for your clients.
3. LinkedIn Helper 2
On the other hand, LinkedIn Helper 2 will help users with their LinkedIn automation and boost their brand visibility on social media. With this, you can automatically endorse your contacts, even if you have hundreds of them, in no time. Thus, a lot of contacts will also endorse your business or brand.
When these happen, the visibility of your brand or company on LinkedIn will increase with minimum effort. LinkedIn Helper 2 also has an auto-mailing system that you can use to keep your communication going with your business partners 24 hours a day, seven days a week. This feature personalizes all communication and interaction that go out from your LinkedIn profile to your connections.
4. Expandi
Expandi is known as one of the newest LinkedIn automation tools. This is a cloud-based platform that can help you increase your profile reach by creating connector campaigns, personalizing your messages, using advanced targeting options, and more. You can set all of these easily on your own with the help of the platform’s intuitive design and simple controls.
Not only these, but the automated campaigns in Expandi are also perfectly set up to be compliant with the safety rules on LinkedIn. That means the number of connections you send out on a daily basis will be capped to avoid detection, but you will still garner great results as your account begins warming up.
Plus, users can create drip campaigns with follow-ups that will automatically trigger once your prospects answer one of your messages.
5. MeetAlfred
MeetAlfred is also a well-recommended LinkedIn automation tool, focusing on end-to-end social selling campaigns. Since social selling requires you to push out the right message at the right time to the right user, you need a tool that can drive personalized communication on a platform like LinkedIn.
This tool helps you automate these conversations without taking away the essence of personalization in your messages.
With this LinkedIn automation tool, you can send various connection requests to your connections in the quickest way possible. Moreover, when you install MeetAlfred on Chrome, you can even send bulk messages.
Nonetheless, if sending out messages in bulk seems challenging, you can send out notifications to your connections. In addition, MeetAlfred can also be tapped to maximize engagement and conversions from the connections you have made on LinkedIn.
MeetAlfred also has its CRM functionality, allowing you to create and run different LinkedIn campaigns for your LinkedIn audience base so you can keep connected and engaged with your brand.
There are more LinkedIn automation tools you can choose from in the industry today. That is why it is vital that you also do your research to find out about these tools.
SignalHire LinkedIn automation feature mostly runs through its Chrome extension, which allows you to extract contact details straight from a LinkedIn profile without the need to manually copy each piece of information. By simply launching the tool, you will not only see verified emails, phone numbers and social links, but also be able to export the data to your CRM or outreach tools. It also allows faster switch from the profile to the contact for lead generation, again removing the need to send a connection request just to get an email. The Bulk search and Bulk export features help you process multiple profiles at the same time for an efficient prospecting.
Automation Is The New Way To Do Business: Conclusion
Without a doubt, nowadays, automation is the new way to do business. There are several benefits that automation can provide for any business. These advantages include saving your employees’ time, helping you reduce costs, increasing productivity, making business processes more efficient, and minimizing errors. Automation also standardizes processes, provides auditable records, ensures compliance, delivers a better customer experience, and increases scalability.
One of the things you must have as you manage your business is the LinkedIn automation tool. Beginning with a simple tool can simplify content planning and publishing, provide comprehensive engagement insights, and assist you in managing your entire LinkedIn marketing activities so you can guarantee that the platform generates the level of interaction you desire.
We hope that the list above has given you ideas on where you can get started as you jumpstart investing in LinkedIn automation tools. Automate the way you do business starting today.
