Disputes over the relevance of SEO promotion are a favorite pastime of Internet businessmen and marketers. But, be that as it may, let’s admit: search engine optimization is popular, it is effective, and, moreover, it helps businesses to develop.
This article describes the search engine promotion service from the marketing perspective. Suppose you want to increase the profit from your business. In that case, it is relevant to address a MjSeo Agency that has experience working with marijuana or cannabis companies and getting them to the TOP of search results. Let’s see who needs SEO and what processes it includes.
Ordering SEO Services from an Agency
Many businesses do not understand the mechanics of SEO promotion. Some people even believe that SEO is dead and not effective. At the same time, business owners don’t know whom to address to get qualitative SEO services — agencies with higher price tags and any kind of guarantee, and freelancers, where services cost much less, but it is completely incomprehensible what will happen in the end.
There are two issues to understand. Firstly, most agencies and solo SEO specialists work in such a way that the client does not have the opportunity to evaluate the work in the process. A person begins to think that this channel does not have clear control algorithms since some promise the same result for 10 thousand, others for half a million. Of course, this is a misconception.
Suppose the process of working on a project is transparent, and each stage is tied to the result. In that case, SEO will instantly turn from a vague abbreviation into an absolutely understandable marketing tool with great potential.
Secondly, for any project, it is important to estimate not the total cost (naturally, for a freelancer, it is lower than for an agency), but its profitability. In other words, you need to take metrics as a benchmark. We would advise you to pay attention to the cost per lead (CPL) or return on investment (ROMI).
With this approach, it often turns out that the work of a freelancer is more expensive than that of a company since, despite the relatively low price of the service, the metrics demonstrate negative dynamics; you simply waste the budget, while with an agency it is an effective investment in marketing.
What Proportion of Your Traffic Is SEO?
About 55% of traffic, excluding direct referrals, is the result of search engine promotion. That is, approximately half of the targeted visits to commercial Internet resources are made from the SERP. Usually, every second order is also made by visitors who came from the search page thanks to SEO. This is quite a high rate. Moreover, it’s important: that high conversion rates distinguish this traffic since we’re talking about targeted queries.
If we consider niches with lower profitability, like cannabis, then the percentage of organic traffic here is even higher. This is because the cost of attracting customers through search engine promotion almost always pays off, which cannot be said about other channels, which, even being cost-effective, cannot boast the same capacity as SEO.
The Basic Composition of an SEO Service
There is no official list of required SEO jobs. In this service, the order and scope of work largely depend on the market niche, the customer’s wishes, and the contractor’s capabilities. The cost of a service can vary even within one agency, not to mention attempts to compare the prices of different companies.
The main elements of the service are:
- Search query analysis: how buyers search for a product/service, how often, what words and phrases they use, etc.
- Building an effective site structure in order to create pages that are relevant to the search query.
- Internal optimization — bringing content, text blocks, and headings to the optimal parameters.
- Analysis of changes in site indicators after internal optimization: position in the search results, dynamics, and geography of traffic, the share of mobile devices and search engines.
These are the elements that most agencies and freelancers offer. But this is only a base, followed by details, since this list clearly does not guarantee the result. For example, using Google My Business for the cannabis industry is a good idea, but it is essential to do it correctly, considering even the tiniest issues to get positive results.
What Businesses Need SEO
Search engine promotion is required for all resources, information, and commercial, which demonstrate a constant demand in search engines. And, of course, many canna businesses fall under this category. If you offer products or services, then, SEO will help you attract more customers and make your business visible. If your product or service is in the cannabis industry, be sure to check out https://linkflow.ai/cannabis-seo/, an SEO agency with experience in the field.
But there are projects that are not immediately suitable for this. For example, any new business where there is no clear sales strategy. Alternatively, you can try to optimize the resource for near-target requests and, thus, at least slightly increase the demand. Next, attract those who are looking for something close to your product or service and gently increase conversions from this audience.
However, SEO strategies include everything to increase the sales of the business. Moreover, the agency will follow the client’s goals in order to help achieve them. This will attract new clients and motivate the existing ones to return. The number of visitors from the search engine will increase, which will affect the profit of the company.
