It makes sense that you’d want to clarify which e-commerce website builder is the best, so you can make sure to build your e-commerce business on the best platform out there today.
As a business owner, that’s a wise move, because the platform you pick can spell the difference between success and disaster.
A reliable ecommerce website builder, however, should be able to meet your business needs and help you achieve your goals. It should have the right features and functionalities that will aid your operations, boost your performance, and adapt to new e-commerce trends in the coming years. It should be affordable and should empower you to create a website that’s easy to navigate.
To help you find the best e-commerce website builder for your business, allow me to share a few tips with you.
1. Consider the quality of their hosting services.
Most, if not all, website builders offer web hosting services included as part of their subscription packages.
However, since these platforms are focused primarily on web development, the web hosting services they offer aren’t going to be as exceptional — for some of them, at least. That is why when you choose an e-commerce builder, you should also consider the quality of their hosting services.
When looking into their hosting packages, you must take into account the dynamics of your e-commerce store. That will determine the kind of package you should get from your website builder.
Here are some key questions to consider:
- Can you use a custom domain name, or will your site be hosted on a subdomain of your platform’s branded domain?
- Will you upload a wealth of data and media (images, videos, etc.)?
- Will you need responsive technical support from the hosting provider, or do you have an internal IT team to help you?
- Can the hosting provider accommodate your heavy traffic?
- Does it provide scalable solutions, security, backup, and load speed needs?
2. Observe their e-commerce functionalities.
As you build your website, you need to ensure that your web builder platform has the e-commerce functionalities that fits your business’s dynamics.
For example, the platform should allow you to process payments securely on your website.
Remember that some website builders are great for blogging or for creating corporate websites — but not necessarily for e-commerce. Those that are ideal for e-commerce are platforms with built-in payment gateway features, product search boxes, customer management, virtual carts, etc.
In some cases, the website builder won’t have these features out-of-the-box, and you might have to integrate with or install a third-party plugin to get all the features you’re after.
Ideally, you’d want to go for platforms that have these features from the get-go. That way, you won’t have to install as much plugin, which could be a cause for your website to load slow or to be vulnerable to cyber-attacks.
3. Does it have a smooth UX/UI?
Not all website builders are created equal. While most of them offer various free website themes, some builders have themes that look antiquated. These plain unattractive themes can very much hurt your customers’ experience on your website.
Customers value e-commerce websites with a smooth and pleasant user experience (UX) and interface (UI).
Many factors contribute to these conditions. Ease of use and navigation are examples. Your customers should have no trouble finding what they’re looking for in your e-commerce store as quickly as possible.
You should have a user-friendly, visually appealing design, and layout that reflects your branding identity accurately and cleanly. You must also have fast page loading speed and consider how you can address downtime, error pages, and other server and code issues.
A smooth UX/UI is crucial if you want to increase your e-commerce conversion, sales, traffic, and other performance measures.
Before you choose a website builder platform, look into their available website themes (and other elements) to see if their themes look exceptional.
4. Check if it’s mobile responsive.
While most website builders offer mobile responsive themes, some of their themes are still only desktop-friendly. That’s why you’ll see some sites have overlapping or tiny elements when you’re viewing them on your mobile devices.
In today’s mobile era, nearly 50 percent of shoppers now love to browse and buy items conveniently from their smartphones and tablets. That’s a substantial number of leads and customers you can reach out to if you have a mobile responsive e-commerce website.
You may have a frictionless site on desktop, but if you fail to retain that on hand-held devices, you can ruin the customer experience and lose your mobile shoppers and sales. Mobile responsive sites automatically adjust their dimensions and layouts according to the browser’s screen dimensions, so they remain attractive and usable on smartphones.
Many modern website builders automatically include that feature, knowing how mobile responsive designs become essential for search engine optimization (SEO) and conversion rate optimization (CRO).
Still, you can’t go wrong checking twice on your site builder options to make sure their templates are mobile responsive.
5. Examine their customization options.
Generally, e-commerce site builders let you decide on your background, banner, and header images, font styles and sizes for menus, headings, descriptions, colors, and many more.
In order to make your branded experience pop, some platforms let you alter a whole lot more. They can even let you determine the measurements in the distance and sizes of your header and footer text and images, duration of changes in banner images, etc.
The depth of customization you want for your e-commerce store is a crucial point when considering a website builder. The more customizations you can make, the more you can tailor the website to your brand image.
These features and functionalities are some of the fundamentals you need to keep in mind when choosing your e-commerce website builder for 2020.
You can find many outstanding site builders online, but the key is ensuring that they help you meet your business needs and goals.