As any small business owner knows, social media is a huge part of marketing. In fact, this is important for any business, regardless of size. But social media advertising, or more specifically influencer advertising, can often come at too high of a cost for smaller businesses to shoulder. However, if your brand has the right aesthetic, you could wind up on social media based solely on the merit of your work. One way to do this is by having the right type of packaging. Providing your customers with an amazing unboxing experience will make it all the more likely that your product could go viral (or at least garner some attention) on social media. If you want to get your small business in on the trend of unboxing videos on YouTube or TikTok, keep reading to find out more.
Branding
The most important part of the unboxing experience is branding. You want every element of the experience to have some form of branding on it. Whether that is your logo, brand name, or your brand’s signature colors or designs, all your packaging should have this on it. This not only gives the user a great and familiar experience, but it’ll also help to advertise your brand should it end up on social media. Not to mention branding on external packaging will catch the eyes of everyone involved in the shipping process. It is important as an advertiser to take opportunities where you can, and your packaging for shipping is no exception.
Using the Right Box
Choosing the right box is important. First of all, you should have different-sized boxes for different orders. You don’t want your products rattling around in a too-big box, nor do you want to damage products by squeezing them into a too-small box. Depending on what type of product you are selling, you will need to choose between envelopes and boxes for shipping. While envelopes may be more cost-effective, boxes are always going to be a safer and more luxurious option. You can even take it a step further and use mailers instead of standard shipping boxes. A mailer-style box offers the ideal unboxing experience as you can customize it with your branding and colors. It also makes the unboxing experience far more pleasant, as the user will not have to struggle to open the packaging.
Shipping Cards
While sending a packing slip with any online order is typically standard, some smaller businesses have been going the extra mile by adding a thank you along with the packing slip. This can include a brief message to your customers thanking them for making a purchase from your shop. You can also include a discount code to help bring customers back to your online store in the future. These are especially great ideas for online businesses that are just starting out.
Packaging Materials
You also want to be aware of how you are packing your orders. As previously discussed, you want to ensure everything is secure and in the right-sized box. You should also consider using your brand’s colors in the packaging materials. This helps to make each order visually appealing from start to finish during the unboxing process. It also shows your business’s level of thought in each order. This will give the consumer a sense of individuality and makes them feel like they have a more personalized experience.
Freebies
This is not necessarily a must, especially if you have limited funds as a small business just starting out, but it is a nice touch. Part of what makes the unboxing experience so exciting is the element of the unknown. It can feel like you are opening a gift, even though you know exactly what is inside. However, giving your customers a little surprise to open plays into the feeling of receiving a present. It also helps the customer create a connection with your business as they feel like you have done something special for them.
An Unforgettable Experience
Use some of these tips and tricks to provide your customers with the best unboxing experience of their life. Creating a great experience is the best way to earn yourself repeat customers and gain a little free advertising on social media in the process. Make sure to be aware of your branding, use high-quality materials, and add some personal touches, and you are sure to provide your customers with an unforgettable unboxing experience.
