Millions of music fans use Spotify to find new musicians. As a result, up-and-coming musicians must get their songs on Spotify playlists and in front of thousands of potential listeners.
How do modern artists become noticed?
The main way to get your music on the most popular Spotify playlists is to get it in front of curators and make an impression. It’s difficult to overestimate the value of an excellent playlist placement for your music, so we’ve put up this guide to assist you in landing those substantial playlist placements in 2020.
Communicate Directly With Spotify
If you are a musician and have music on Spotify, you absolutely must use Spotify for Artists. Firstly, you need to sign up and link your Spotify artist profile to Spotify for Artists right now if you haven’t already! Spotify for Artists has many excellent tools to help you understand and adapt your strategy to marketing music on Spotify, but direct playlist pitching is possibly the most powerful feature.
The only music that hasn’t been released yet can be pitched. It will be available in your Spotify for Artist’s upcoming releases once you’ve uploaded your piece to Ditto and it has been accepted by Spotify (which can take a few days).
Every day, Spotify’s curators must sift through thousands of playlist submissions, so the sooner you pitch, the higher your chances of being noticed.
There is also a limit of one track per release. So, if you’re putting out an album or EP, consider which tracks
are most likely to be picked up by playlists.
Pitch Songs to Curators
You’ll need to start looking for curators if you want to pitch your music to independently curated playlists (any playlist on Spotify that Spotify doesn’t create).
Thousands of popular independent Spotify playlists have been created by a variety of curators, including bloggers, media outlets, and industry professionals, as well as regular Spotify users.
Please spend a few hours on Spotify searching for playlists that suit your taste, note who owns the playlist, and then Google it.
You can find the contact information you need to start submitting to the playlists you’ve chosen as targets by doing a fast Google search. It’ll almost always be a website submission form or an email address.
Become a member of Discover Weekly and Release Radar
Spotify’s Weekly Discover & Release, Every user on the app has their Radar playlist. They’re not curated by Spotify employees but rather by the platform’s algorithms.
It’s easy to get on a listener’s Release Radar playlist. Ask them to subscribe to your Spotify playlist. When you release new music, it will appear on everyone’s Release Radar playlist, which follows you.
The algorithm used by Discover Weekly, on the other hand, is a little more complicated. Every Monday morning, each Spotify customer receives their own Discover Weekly playlist. The playlist is solely based on that user’s musical preferences. It employs an algorithm that analyzes a user’s listening to behavior and recommends songs they may not have heard previously.
Trackpromoters’ Spotify Playlist Placement and Submission Guide For Hassle-Free Music Promotion
Whether you’ve been in the music industry for a while or are just getting started, you’ve probably noticed that Spotify Playlist Placements and Submission have drastically transformed the way of organic promotion in the industry. Traditional techniques such as press releases, blog posts, and so on may still exist, but playlist submission and placement have pushed them aside.
What is the difference between Spotify playlist placements and other types of playlist placements?
Spotify Playlist Placement is the practice of pitching your tunes to Spotify playlists relevant to your genre and target audience. Once the playlist curators have chosen your music, they begin placing it on the appropriate playlist so that it receives the most exposure possible.
How can you submit your music to curators of independent Spotify playlists?
Individuals that curate playlists on audio platforms are known as independent curators. These curators have a large following on these platforms as well as on social media. Depending on their fan base, they produce genre-specific playlists for listeners of diverse demographics.
What’s the best way to approach Spotify’s independent playlist curators?
There are two ways to send Spotify playlists to these independent curators: Pitch over website and email.
Pitch Over Website
The most typical method of pitching them your tunes is through the curators’ website. All of the best curators have websites, and they usually prefer that musicians pitch their tracks directly to them there. Some curators also advise using a third-party portal to submit tunes.
Pitch Over Email
Reaching out to these curators and sharing your music via email is the second most favored technique. Some curators prefer email, and their official email addresses can be found on their websites and social media pages.
Why is Spotify Placement Important?
For any artist, landing a spot on the right playlist may be a game-changer. Audio-only services such as Spotify are gaining popularity around the world. As a result, finding the correct Spotify playlist strategy for your song is critical.
However, with millions of fresh tracks created every week, getting your song or album discovered by the masses might be difficult. This is when playlists come into play and help you save the day. Send them your tracks, and once they’re accepted, they’ll put them to relevant playlists based on the genre, ensuring that your music receives the exposure, listens, and likes it deserves.
What Are the Benefits of Trackpromoters’ Spotify Playlist Placement Services?
When you send them your music, their experts listen to it and give it a rating. Depending on the tone and genre of the tunes, our team designs a promotional campaign. The playlist placement process then begins. We distribute your song to their network of independent curators, who then add it to their playlist and play it for the intended audience.
The results of their promotional operations will be evident within a few days. Your song will start to gain many plays and likes, which will lead to an increase in your follower count. These playlists will offer your tracks the exposure they need to expand your fan base.
After the campaigns are completed, you will receive a thorough promotional report for your Spotify playlist submissions, which will include direct connections to playlists, blogs, and other relevant content, as well as actual figures and numbers demonstrating practical promotion efforts.
