Launching an SEO campaign is a big topic for companies. It is a natural wish for business owners to improve their website rankings, thus making it visible to the target audience and occasional web crawlers. While some entrepreneurs choose to master Google’s algorithm and Google analytics on their own, others prefer hiring a digital marketing agency for link building and quality content development.
What happens if you stop SEO?
With time, companies start to question whether they should continue paying for SEO services after their website is finally being brought to the top of Google Search. Why spend more money when the result is already achieved? What can possibly go wrong?
While appearing as simple as that, the decision to stop SEO won’t be as money-saving as it sounds. Discounting this crucial part of digital marketing campaigns has its pitfalls that require investigation and consideration.
What happens to your ranking?
So, a decision to freeze an SEO campaign had already been taken. What is going to happen? Nothing spectacular at first, which is both good and bad news. A company is not immediately ceased to exist. The momentum of the discontinued SEO campaign, while not working at its full capacity, is going to remain on a company’s side for some time. However, it won’t last forever. After stopping SEO the traffic is going to remain even for some time, but its decrease is inevitable. Search rankings are going to decline as well.
The outcomes can be similar to those of dropping a gym. In order to achieve a perfect physical form, a person must exercise regularly and put a lot of effort to achieve their goal. In the case of bodybuilding, it is obvious for everyone that the result is not permanent and has to be maintained. Somehow, it doesn’t appear as clear when discounting SEO campaigns. If a person drops the gym, they will remain fit, perhaps, for several months. But not forever. If a company put its search engine optimization to stop, its website will still be high on the list, but not for as long as business owners might’ve been wishing.
What is lacking to remain relevant?
For a website to remain well-ranked by Google Search, it’s necessary to constantly fill it with fresh content and use relevant keywords. It’s crucial to make it as useful and comfortable for the customers as possible. Converting search engine users into new clients depends on quite a lot of factors.
Content marketing, defining relevant keywords and avoiding irrelevant ones, improving organic traffic, building authority links, understanding the algorithms of major search engines, right meta tag – everything is essential for a digital marketing agency to run a successful SEO campaign.
Constant competition doesn’t forgive being too slow with researching current trends and hot topics. This is when the experience, knowledge, and proficiency of marketing agencies can be extremely helpful.
Do you really need search engine optimization?
The question is, whether a company is going to benefit from SEO efforts anyway? It’s up to a company’s management to decide whether it needs an SEO strategy. Still, it won’t make any harm to take extra care about as many ways of communication with the audience as possible.
Why is SEO important for winning the competition?
Competition between websites for a higher place in Google Search is especially intense in 2021. An experienced SEO agency can assist website owners in improving their organic search results and ensuring their website to be one of the first links to appear on a user’s desktop.
SEO agency services are essential for social media marketing to work at a full strength. Even if the quality of the website content and services of a company is unrivaled, poorly conducted keyword research, blind use of spammy links, wrong target keyword phrases can spoil all the promotion. It’s important to hire a decent digital marketing agency that will develop SEO strategies well-fitting for the brand and services of a company. Investing in paid search and paid media will also be helpful.
Is search engine optimization still relevant in 2021 digital marketing?
SEO is going to remain relevant as long as people use Google or other search engines. 2021 picked up the torch of 2020, being another year of marketplaces’ triumph. Today people all around the world are becoming more and more likely to order products and services online rather than offline.
The higher the position of the website on the search engine results in pages, the more noticeable and visible it’s going to be for potential customers on the Internet. Online visibility can be sometimes even more important than all the outdoor advertisements combined.
A discontinued SEO campaign isn’t going to be exceptionally harmful to a company’s website in a short perspective. But in the long run, it’s going to disrupt its development with unnoticed technical SEO issues and other unsupervised problems popping out here and there. If the time to stop an SEO campaign ever comes, it won’t be 2021 for sure.
