You might run a coffee shop or a dog boarding kennels, or even a mobile auto repair business, whatever your chosen business sector, your organisation needs digital marketing, specifically search engine optimisation. Millions of UK consumers automatically turn to Google when they need something and if your website ranks high in Google searches, you can expect to get organic traffic from the search engine.
How does SEO work?
Search engine optimisation works by adding specific keywords into the target website’s content; a leading agency such as https://kingkong.co/uk/seo-agency/ would first discover the top 10 most used search terms for the client’s product/service, then these terms are integrated into the site content, which Google’s bots reveal when they next trawl the web. It is of no use to randomly insert specific search terms, this will not have the desired results; you must insert these phrases in the right locations in order for Google to make positive changes.
Driving organic traffic
The goal of every SEO campaign is to place the target website as high as possible within Google searches, of course, this is very easy to test; simply type in the keywords and the results will instantly show. It takes time to get a target website onto page 1 of search results, as Google’s army of bots need to trawl the web to update the search engine database. This tends to happen every 7-10 days, when Google’s database is updated.
Keyword research
The core of good SEO is keyword research; you need to know the most popular search terms being used by online consumers; this is a job for the SEO agency and they usually find the top 5 search terms and use these in the campaign. The keywords are inserted into the client’s web content and also their social media pages, which can also be used to boost a website’s rankings. If a business is located in a competitive market like Illinois, then working with experienced Chicago SEO consultants can be extremely important for getting a business ranked.
To summarise, if your business website has not been optimised for Google’s search engine, talk to the UK’s leading SEO agency and let the experts work their magic and who knows, in a few months you could be sitting at the top of Google’s search results? This is the best way to drive organic traffic to your website and the sooner you start, the more site hits you will receive.
