Running an online store comes with its fair share of challenges, but one area where many retailers slip up is search engine optimisation (SEO). If you’re not showing up on page one, your competitors probably are. The problem? Many brands think they’re doing SEO correctly when, in reality, small missteps are costing them thousands in missed sales.
Here are seven ecommerce business mistakes—and how a good ecommerce SEO company differs to get you on track.
1. Missing Technical SEO Basics
A beautiful website is not helpful if it is slow to load, hard to navigate, or has broken links.
Common oversights are not optimising for site speed, fixing 404s, or publishing a sitemap.
What an SEO agency does: Businesses such as DNM Digital perform full-site reviews to find and fix technical problems that are slowing your site down.
2. Keyword Stuffing Product Pages
Repetition of the same word again and again might seem like a clever idea, but it could actually hinder your rankings.
Common mistake: Loading with duplicate keywords having no context.
What an SEO service does is implement natural, intent-based keyword use and structure your content to align with how real customers search for it.
3. Insufficient Meta Tags and Descriptions
Unless your products have titles, meta descriptions, and proper tags, Google will be unable to rank them appropriately.
Typical mistake: Not filling in important SEO metadata or having the same tags repeated.
What an SEO company does: A professional ecommerce SEO company ensures each page has optimised, unique tags and schema markup that enhance search result visibility.
4. Poor Mobile Experience
As mobile commerce grows, slow or unresponsive mobile websites lose business rapidly.
Common mistake: Designing for the desktop only and forgetting about mobile usability.
What an SEO agency does: DNM Digital ensures your site is fast, responsive, and simple to use on any device.
5. Ignoring Product Descriptions
Ditzy or copied product descriptions are of little use to users or search engines.
Typical error: Copying supplier content or writing only images.
What an SEO agency does: They craft informative, SEO-optimised product content that converts visitors into customers.
6. No Internal Linking Strategy
Your product and category pages should not be silos.
Typical error: Failing to link similar products, blogs, or categories.
What an SEO firm does: They design a clever internal linking structure to enhance navigation and distribute power around your website.
7. Waiting for Overnight Success
SEO is a time-consuming process. Most companies anticipate sudden traffic and quit too soon.
Common error: Quitting on SEO when things don’t happen within a week or two.
What an SEO firm does: A professional team creates realistic expectations and offers periodic reporting to illustrate improvement over time.
Steer Clear of These Errors with Guidance from the Proper Partner
If your online business isn’t bringing in the traffic or sales it should, you may be making one or a combination of these fundamental SEO errors. The best part? You don’t have to correct them on your own.
An experienced e-commerce SEO agency such as DNM Digital removes the guesswork for you. From technical clean-up to on-page content strategy, they assist your store to rank higher and turn clicks into customers.
Prevent expensive SEO mistakes—hire DNM Digital and see your e-commerce performance boost for the long haul. Contact us today!
