Starting an eCommerce business can be both exciting and terrifying, especially if you’re new to the game. The process of getting your product into the hands of consumers is not always an easy one; it involves lots of research, planning, and logistical work. The best way to overcome this challenge is by taking small steps in the right direction so that you can get started on your online business before you know it! Here are three steps to launching your eCommerce business that will put you in control of your success and help you stay motivated along the way!
Step 1: Pick a product
How to launch your eCommerce business? When you first start out, it’s crucial that you launch a store around a product with some potential for growth. The goal here is to not make any mistakes or bad decisions, so having a solid understanding of what will sell on your store is important. Do market research, look at other similar stores, and pay attention to products that sell well over time. Having an expert opinion from someone who knows what they are doing can also help you find good products. If you’re not sure where to start with picking a product, try thinking about hobbies you have or topics that interest you and see if there’s any demand for these items online.
You can also try using Google Trends or Keyword Planner tools to see which keywords are trending and how much competition there is for them. You should be able to come up with 10-20 different ideas by looking into related products and researching how popular they are online. Once you’ve narrowed down your list, pick one product that interests you most (or has potential) and move on to step 2.
Step 2: Figure out how much it costs you to make each item
In order to make it as easy as possible for customers to purchase products from you, there are a few things you should do. When creating your pricing list, make sure that each item is equipped with a price, title, and picture of what it is (if applicable). This makes it easier for customers who are shopping online and cannot see or touch each product. It will also allow them to add items directly to their cart without any hesitation. It’s also recommended that you include additional information on sizing and shipping costs so consumers can quickly figure out how much money they will be spending on an item or if they can afford it at all.
Step 3: Price your product
You’ve figured out who your customer is, and what they want and you know exactly how you’re going to get it in their hands. The last thing you need to do before you launch is set a price. After all, if no one buys, then it doesn’t matter how well your product solves a problem. Pricing is something that comes with time—especially when it comes to digital products—so don’t stress too much over getting it right from day one. Instead, try different price points over a period of several months (such as offering a course for $15 one month and $30 another) and see which brings in more revenue. And remember: Nothing is permanent!
