Technology has become a huge part of our life. Today, buying and selling a house is not just about showing it and staging it in the market. With new advancements in technology, it is essential to make technology a part of your home selling process. Initially, home buyers did so little as agents would talk to other agents until they found a good home for the buyer.
Nowadays, home buyers pick their laptops, tablets or phones to check out selling homes in the internet. The housing market has evolved so you have to make adjustments if you are looking to sell your home. Generally, it is difficult to sell your home without advertising on the internet. To remain competitive, try using these technology tools to sell your home quickly and at the right price.
Video house tours
Video is an amazing imaging tool that can be used to give a virtual tour of your home. A video tour showing both the inside and the outside of the house provides an interaction with the online viewer who cannot have the real tour. You can hire professionals to take care of your video house tour as they know the best footage and angles. Besides, professionals have the best quality equipment to provide a clear image which combined with their transition skills gives quality videos. Research shows that home buyers are more likely to click on videos online and inquire about the house.
Potential buyers want the exact location of your home. Include a map that gives the exact location of your property on your listing and a map that reveals interesting points in the location. A buyer looking for a family house will want to know the nearest schools; health care facility and shopping center so include such features in the listing. Most listing sites add google earth maps so the buyer sees the exact physical location of the home. Buyers who are not in a position to visit the house in person rely on maps to determine the proximity to landmarks. Including a map in your listing places you in a favorable position.
Real Estate Apps
Young home buyers are constantly using their smartphone to check out for listings. A selling home with pictures and details on sites that have apps is likely to sell fast. Sites like Trulia and Zillow have apps that make viewing of listings very easy. Ensure your home is listed on these sites and the content is optimized for mobile for it to sell fast and remain competitive in the market. Research shows that about 600 million houses are viewed on mobile every month. This means about 223 homes are viewed every second. Pay attention to web appeal of your home especially on mobile since many homebuyers are using their mobile devices to look for homes.
Your social networks are very important when it comes to spreading word about your property. Social networks have become so interconnected such that your social feeds are not only viewed by your friends but also with friends of your friends. One post can reach millions of people across the globe so long as it has the right engagement. Remember that 93% of social media traffic on websites that sell homes comes from Facebook. Facebook is a great social media platform for advertising your home and attracting buyers.
Syndication of listing
Some realtor sites like Trulia and Zillow are enabled for listing syndication a concept that allows many sites to receive feeds from original listings. The feeds are automatic which means syndication listing concept allows multiple sites to collect feedback and data from original sites based on consumer interactions. It shows things like time spent on the page, number of clicks as well as those who made appointments. In addition, it may show heat maps revealing the part on the page that users paid maximum attention. Such information is valuable in generating results as sellers want to know your marketing efforts as well as where to spend more and where to cut back.
High quality images
Selling your home online is all about the images. Since homebuyers can’t be physically present, they depend on images of the exterior and the interior of your home. Pick the best professional to take these images. Professional real estate photographers know all the angles that show the best points of your home. You can work with a professional home buying company like quick property sale and get assistance on selling your home.
The real estate is more of a visual product. If your listing has weak visuals, buyers will just skip to the next. Young buyers expect the best images online so it’s up to you to keep up with their demands. Luckily, technology makes it possible and easy to deliver high quality images. There are digital editing services and uploading capabilities which provide the best. Virtual staging which is a digital enhancement of home listing images to reveal the appearance of rooms after furnishings and decorations is also a great tool all thanks to technology. Though it costs some extra fee, it is cheaper compared to thousands you would pay for a professional stager to decorate the house when taking photos.
Technology plays a huge role in your home selling process compared to the typical digital marketing practice. Focusing on interconnectivity and the technology of your property before it sells, you can make it more appealing. The smarter your home features, the more power you have on selling your property. Things like a smart security system, smart audio system playing music in any room in the house and other high technology devices may help in selling your home fast.
With technology, selling a home takes a short period than before. There are so many tools to ease the process and send word about your home. Even more, these tools are easily accessible and can help market your home to millions of potential buyers around the world. Make sure you are taking advantage of most if not all technology advancements when selling your home.