Instagram is not just a platform for sharing photos. For many brands it became a leading business source where they connect with their audience. Instagram has numerous active users, and this number is constantly growing.
However, the concurrence is overwhelming. The brands have to fight for the opportunity to be unique. Instagram engagement platforms may become a real solution and salvation in this case.
Specialized instruments were created to increase the engagement of brands, growing the number of their followers, and creating interactions. If you need tools for the automation of your working processes, there are options available. The list of instruments below definitely deserves attention.
1. PathSocial
PathSocial is an Instagram growth platform which helps brands raise Instagram positions organically. PathSocial is not just a tool that focuses on the growth of the number of followers. It helps to attract those users who are genuinely interested in the content. As for the key features, they are as follows:
AI-powered targeting helps to analyze the behavior of users and target those individuals who can be engaged with the posted materials.
Organic engagement, because PathSocial doesn’t use artificial tactics like bots. Instead of this, the tool is aimed to help brands grow an account with authentically interested followers.
Analytics, which makes it possible to analyze the types of engagement. As a result, the users can adjust their content strategy.
PathSocial is the best choice for those brands that need to get new customers, not just followers.
2. Hootsuite
Hootsuite is a popular social media management tool which should be in the focus of your attention. There are numerous features that help brands support multiple social media accounts. Instagram is not about exclusion. As for the main features of Hootsuite, they are:
- Scheduling posts to keep the interest of the followers.
- Tracking of the engagement, because within the platform, brands can maintain communication with the users, track their activity and give a timely response.
- In-depth analytical options to evaluate the content and measure its effectiveness.
An instrument is especially suitable for those brands which manage multiple social media accounts.
3. SocialPilot
SocialPilot is a management tool to help brands create interaction with their audience. The key features of the solution are as follows:
- Scheduling of posts across multiple Instagram accounts.
- Tools to engage with followers through comments.
- Analytical instruments to rate the overall strategy.
An instrument should be in the focus of attention of those brands which need a simple and powerful tool to raise performance.
4. Inflact
Inflact is an automation tool for Instagram to raise the number of followers. An engagement can be reached through targeted actions, which include commenting, auto-liking, and following. The key features of the instrument are:
- Automated engagement, which is based on the analysis of the account’s target audience.
- Research on hashtags to help brands boost the visibility of their content.
- Targeted growth, based on specific demographics, interests, and behaviors to ensure relevant engagement.
The instrument is perfect for control over the audience and engagement of new audiences.
5. Zoho Social
Zoho Social is a tool for social media management tool for effective management and engagement of the Instagram audience. The key features of the instrument are:
- Scheduling of Instagram posts for audience engagement.
- Control over communication for promptly engaging with followers.
- Analytical features to track the account growth and overall performance.
This complex solution includes options for scheduling and tracking performance all in one.
6. Buffer
Buffer was created for brands that want to raise their social media on absolutely different level. The instrument has a user-friendly interface, easy to figure out even for beginners. The key features are:
- Scheduling posts to guarantee consistency of the content delivery.
- Tools for engagement to track and control Instagram interactions.
- Analytical options to make research and improve the strategy, generating engaging content.
It’s a great opportunity for brands which all looking for all in one solution.
To Sum Up
The choice of the right platform is rather important for Instagram engagement. There are many tools to automate your tasks, interacting with your target audience. Special tools improve their performance and reach better results. But the choice must be done responsively.
On the other hand, the users should remember that there is no tool that can replace high-quality content. The key to success lies in the combination of great content and the right engagement platform.
