With Super Bowl LX on the horizon, we will certainly see a flurry of online betting activity unlike that of few other sporting events. It is, in fact, the biggest single event for betting in the world, beating out everything from the Kentucky Derby to the World Cup Final. The game also attracts casual fans, many of whom have never placed a sports bet.

As such, plenty of new bettors will be signing up to online sportsbooks for the first time. It can feel a little bit daunting, but we can provide some advice to keep you on the right track. We aren’t going to try to predict the winner of Super Bowl LX, but we can give you some universal advice for choosing sportsbooks and approaching any sports event of this nature. Consider these tips:

Choose a Reliable Sportsbook

What do we mean by reliable? One that has a good reputation, is licensed in your region, and has comprehensive coverage of the Super Bowl. Not all online sportsbooks are created equally, and the last thing you want is some kerfuffle if you decide you want to withdraw your winnings. Read unbiased reviews to get a picture of the best sportsbooks.

Shop Around Before Choosing

A reliable sportsbook is a must, but you will also want a platform that offers the best Super Bowl odds, and that can vary from sportsbook to sportsbook. A good tip is to consider your bet before joining an online sportsbook, going backwards to find the platform with the best odds for your chosen strategy.

Consider Looking Beyond the Moneyline

Of course, this depends on what type of bettor you are. Perhaps you simply want to lump $10 on your favorite team and enjoy the game. Yet, there is a plethora of other options, including the spread, i.e., betting on teams with a theoretical handicap or points advantage. Sportsbooks will offer 100s of individual player props, too, and you can often combine different legs of a bet into a same-game parlay.

Don’t Overcomplicate It

Speaking of same-game parlays (SGPs), the key is to keep it simple and based in statistics. For instance, if you fancy a team to win and a high-scoring game, combine the two markets into an SGP: Team X to win and Over Y points scored. The fall down comes with creating elaborate, overcomplicated bets that have no bearing on the statistical data.

Study the 2025 Season AND previous Super Bowls

The Super Bowl is technically just another game, the last game of the season, yet there are certain aspects to be taken into consideration, not least anticipating which teams and players rise to the occasion. But there are trends that are consistent across all NFL games. For example, the average winning margin across the last 20 Super Bowls has been 9.75 points, which ties into the general stat that most NFL games (approx. 60%) are decided by 10 points or fewer. However, statistics can be a bit misleading, and be aware that the Super Bowl’s average has been inflated by a few blowout results. The games tend to be tighter than regular-season ones.

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Explore Sign-Up Bonuses and Promos

With most trusted sportsbooks, you aren’t going to receive free bets on the Super Bowl without making a deposit, yet you can get promos for signing up and placing a bet. Normally, these consist of bonus bets, e.g., bet $10 and receive 2 $10 bonus bet coupons to use somewhere else. It’s a good entry point for new bettors but be sure to read the terms and conditions before you sign up.