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Since 1989, when it was invented, E-commerce has come a long way, has been upgraded more than once, and has taken a few important turns. Finally, in the last two and a half years this business branch uncovered headless commerce, composable commerce, and other interesting new paths of development to the masses. Because it has so much potential, E-commerce is slowly becoming a crucial factor for many promising business strategies and is receiving more well-deserved attention.

The role of E-commerce  

With gloomy predictions for the near future and everything else the global economy is facing during 2022, E-commerce is no longer just an additional business activity or another sales channel. It’s more than obvious that present circumstances and pressure of stagnation and inflation will create some additional obstacles. 

The way E-commerce progresses with MACH technology and utilizes Artificial Intelligence (AI), along with other new technologies, provides a base for certain positivity and reasonable expectation that at least some parts of a heavy economic burden will be lifted. If you need more details, you can head here and get even more data for research. The benefits online business brings, such as cost-saving, risk control, various marketing opportunities, and personalized customer experience creates an environment in which everybody can find their place. 

The difference in business size also falls under the shadow of E-commerce. Big and medium-sized companies, as well as small retailers and startups, are now able to equally contribute and join the process of economic recovery.

The global impact of AI

Although some people still have the impression that AI will bring more harm than benefits, many proofs speak against this kind of perception. Digital assistants, self-operating devices and cars, email filters, conversational bots, and product recommendations, are just a few examples of already utilized AI. The simplest way to explain AI is to think of the computer systems capable of learning and performing various tasks that require using intelligence.  


AI is based on several components that can be extremely useful for E-commerce, international trade, and the global economy in general. The capability for the systems to make decisions that are not predetermined or programmed means that AI can rely on data collected from various sources, analyze them and then act upon the conclusions drawn from these steps. The combination of analytics and the learning process enables the further development of intelligent decision-making. Adaptability is the component that provides taking new data into consideration, drawing new conclusions, and therefore adjusting the decision-making to the new circumstances. 

This means that if, for example, financial conditions for a certain business suddenly change, AI will analyze new data and make new decisions to keep that particular business or activity synchronized with the latest developments. Many experts talk about the next logical step, E-commerce and AI joining forces with the Internet of Things (IoT) to create an even more service-oriented environment.

The ways AI transforms E-commerce

With headless commerce and other new software architectures E-commerce already opened doors for numerous new options and possibilities in sense of personalization, customization, and consumers’ experience. However, with the help of AI, it’s safe to expect that the list of new E-commerce trends will become much longer.

Sales personalization and targeted marketing

According to business owners, personalization is one of the most influential marketing elements. Unfortunately, the potential behind this option such as to be different, unique, and stand out from the competition is still not fully investigated nor used by many. The way AI can assist in this situation is to collect a large amount of data on the buying patterns and habits for businesses to conclude how to adjust their marketing messages. This means that with AI, a company can organize marketing campaigns and other kinds of commercial interactions with a certain group of customers based on their age, location, preference, and other characteristics.

Efficient sales and customer guiding

AI can also be used to improve the sales process based on the data collected from the engagements with customers and different kinds of follow-ups such as abandoned carts and other targeted inquiries. Utilization of these inputs analytically helps create an efficient selling strategy that provides solutions for guiding and turning most potential customers into purchasing ones.

Reducing repetition

Even though it can save a lot of time, AI automation is still not used by many. This process can cover different activities and serve as an efficient business tool. The main purpose of automation is to take over different kinds of scheduling and repetitive tasks.

Enhanced customer experience with AI

Information about the shopping experience has extreme value for businesses. AI has already proved its worth with the collecting data process useful for creating a personalized buying experience. These suggestions are based on the details about customers’ habits, decision-making process, and buying behavior.

Virtual assistants and chatbots

Customer support is a factor that influences a customer’s decision to choose a certain product. Both virtual assistants and chatbots are created to push the buying experience to a higher level. While dealing with answers to most frequent questions and easily fixable problems these customer support tools provides more time for employees to deal with more sensitive or complex problems. These AI services are available every day and around the clock so that buyers with common issues do not have to wait too long to resolve the problem.

Personalized recommendations and pricing

Most big online retail platforms are already using AI to make personalized product recommendations based on previous experience with customers with similar characteristics and purchasing habits. The AI collects, analyzes, and learns from data, and these results are then used as a guideline for marketing messages, and product recommendations. The offer and demand sales dynamic data can signal the need for a partial or entirely new approach to a certain product or service strategy, including price correction, discounts, and other forms of sale boost.

Availability and smart logistics

Customers’ patience is often tested by long shipping terms and transit time, and frequent delays. AI provides the ability to introduce intelligent logistics with different tools to predict demand and adjust availability and delivery time. The learning ability will provide sufficient information to organize the delivery system and supply chain to be more efficient, faster, and stable.