Due to the high visibility of pins in the Google search results, Pinterest is a must for most businesses. Even with 433 million monthly active users on Pinterest as of now, the platform is also itself enough to drive quality traffic to your website.
To achieve this, many Pinterest users invest in an efficient Pinterest growth tool. However, using reliable Pinterest SEO marketing techniques can also help you be visible at the top of the search results for more outbound clicks, impressions, and repins.
If you’re on the hunt for more Pinterest SEO tips to optimize your pins and drive quality traffic to your website, continue reading this article!
Pinterest SEO Tip #1: Create a Business Account
If you already have a business account, you can skip to the next tip.
A business account on Pinterest comes with many perks, and one of them is that you can easily assess and monitor your analytics.
This way, you can be daring and try different kinds of content that perform the best. Then the analytics will tell you which strategy worked best for you. You can also keep your strategies updated.
A business account allows you to add a link to your website and verify your domain, so you can represent your website on your profile.
It’s pretty simple to create a business account. It requires the same steps as you would take to create a personal account, just make sure to choose the “business account” option.
If you have already created a Pinterest account and worked on it, you can easily switch from a personal to a business account.
Pinterest SEO Tip #2: Create Appealing Pins
Remember that Pinterest is more like a visual social media platform as compared to the others. The more engaging the pins are, the higher will be the chance of getting more clicks.
Thousands of results pop up whenever a user searches for something on Pinterest. Here, you want to create such images for your pins that will immediately capture their attention as well as stand out among plenty of others.
Use a user-intuitive editing tool like Canva to add effects, stickers, colors, or fonts of your choice. It’s always better to add the title of your pin in the image as well because most people don’t even pay attention to the title of the pins.
As the majority of Pinterest users use this app on their mobile phones, you should create vertical pins i.e., a 2:3 ratio.
Pinterest SEO Tip #3: Add the Pinterest Save Button to Your Website
Adding a Pinterest “save” button along with the images on your website will help you grow your account significantly. Which will in return help a new audience discover your brand and increase your revenue. So, it’s a win-win.
You can either hire a freelancer to do this for you, or you can do this by yourself by adding an extension to your HTML code. You can adjust the position of the button accordingly to allow visitors to save the image on their Pinterest.
Pinterest SEO Tip #4: Leverage Pinterest Ads
Pinterest also allows you to create ads, just like Instagram, Facebook, and TikTok. Of course, you also need to have goals for ads, such as whether you want to drive traffic to your website or grow followers. Having clear objectives will facilitate you in monitoring your ad performance, and you will know that your investment isn’t going to waste.
You can use ads to boost your valuable pin or the one that is already performing the best to further give exposure to it. If you’re using them to increase traffic to your site, using ads the right way won’t disappoint you.
Pinterest SEO Tip #5: Optimize Your Pins and Boards
You need to optimize both pins and boards if you want to give your account exposure to a new audience. In order to optimize them, you will have to research those *golden* keywords, and it’s not a strenuous task either.
Go to the search bar of Pinterest and add the title that you will be coming up for your pin. For example, if you are about to post something related to “solo travel”, simply type this keyword in the search bar, and you will be able to see different automatic suggestions.
These automatic suggestions will help you be creative with your title and optimize your pin/board. Once you click on the most relevant keyword suggestion, you will also be able to see different keywords on the top of the search result page in rectangular boxes.
These are also keywords. It means this is what Pinterest users usually search for when they type something like this. Use these keywords in the title and description of your pins and boards.
Pinterest SEO Tip #6: Take Advantage of the Video Pins
Video pins were introduced in 2020. Although Pinterest users were unsure of this feature at that time, it has proved to be quite beneficial in Pinterest’s marketing strategies.
People love to engage with video content and the popularity of TikTok nowadays is evidence of it. Therefore, if you want to increase your followers on Pinterest and drive traffic to your site, you must start creating quality video pins.
They will differentiate your content from the others as only a few people use it right now, and you will notice a spike in engagement rate and impressions as well.
Pinterest SEO Tip #7: Don’t Overlook the Importance of a Well-Written Bio
Pinterest users mainly focus on the other factors when implementing their marketing strategies, and the significance of a well-written bio kind of gets ignored.
Even if a user comes across your content, they would immediately want to check out your profile. Reading your bio will help them determine what your account is about.
Moreover, incorporating well-researched keywords into your bio can also help Pinterest users discover your account. Your bio has limited characters to play with, so let your brand personality shine through it.
Let your potential followers know what kind of content they can expect from you, your niche, and your interests. Remember to add keywords that you think people would search for when they look up an account like yours to make it more researchable.
Don’t forget to add a call-to-action at the end of your bio as well. Mostly, people like to add a CTA to their website to drive quality traffic.