TL;DR
- Respond.io is the best for lifecycle-driven omnichannel teams, with workflows that follow a contact from lead to renewal.
- SleekFlow is the best overall for social commerce across sales, marketing and support, pairing AI agents with a shared WhatsApp inbox.
- Kommo is best for pipeline-first sales teams, starting at US$25 per user per month.
- Wati is best for lean WhatsApp-first teams that want a simple team inbox from US$59 per month.
- Meta’s per-message WhatsApp fees sit outside every subscription price below.
Respond.io suited for WhatsApp CRM comparison for lifecycle-driven omnichannel teams. SleekFlow is the best overall for social commerce across sales, marketing and support. Kommo suits pipeline-first sales teams, and Wati suits lean WhatsApp-first teams.
Sales and support teams both live in WhatsApp, but they ask different things about a CRM. Sales wants speed to the next deal stage, while support wants a complete history before the first reply.
How Sales And Support Teams Use A Whatsapp CRM Differently
Sales teams and support teams read the same conversation for different reasons. Sales wants to know the next step, while support wants to know the history. A WhatsApp CRM serves both when it ties each chat to one contact record.
| Need | Sales team | Support team |
|---|---|---|
| Main view | Pipeline stages and deal value | Open tickets and response time |
| Key automation | Lead routing and follow-ups | Instant answers and handoff |
| Success metric | Conversion rate | Resolution time and CSAT |
A study of small businesses presented at IEEE’s SNAMS 2023 conference (published January 2024) linked the WhatsApp Business API to better engagement and higher sales conversion. The authors also flagged integration difficulty and customer fatigue as risks.
Here Are The 4 WhatsApp CRM Platforms
1. Respond.io – Best for lifecycle-driven omnichannel teams
Respond.io organises every contact around a Capture, Convert and Retain lifecycle. Its workflows qualify and route leads, book appointments and follow up after calls. Agents switch from chat to call in one click, and broadcasts send renewal reminders. Inboxes cover WhatsApp, Messenger, Instagram, TikTok, email and VoIP calls.
Respond.io has been a WhatsApp Business Solution Provider since 2023 and carries ISO 27001 certification. G2 shows 4.8 out of 5 from 555 reviews.
Highlights
- Lifecycle stages that keep sales and support on one contact record
- HubSpot and Salesforce sync, plus Pipedrive and ActiveCampaign through Zapier
- Starter plan from US$79 per month, billed yearly, with five users and extra seats at US$12
Considerations
- Broadcasts, workflow automation and AI Agents begin on Growth at US$159 per month, billed yearly
- WhatsApp fees from Meta are excluded from every subscription
Recommended for: multi-channel B2C teams that manage a long customer lifecycle.
2. SleekFlow – Best overall for social commerce across sales, marketing and support
SleekFlow handles marketing, sales and support conversations on WhatsApp, Instagram, Messenger and SMS through one inbox and its AgentFlow AI agents. Broadcast campaigns, from the Pro plan up, cover the marketing side. The Inbound Agent answers sales and support questions end to end, qualifies leads and books appointments. Every answer shows its source article, and staff corrections become playbook or knowledge updates that go live only after a person approves them.
Commerce tools sit inside the chat. Customers browse carousels and list menus and fill WhatsApp Flow forms (Enterprise plan), while agents share products from a Shopify or custom catalog and send payment links in the chat. Shopify order history shows in the inbox (Pro plan and up), so agents see it before they reply, while HubSpot (Premium plan, limited access) and Salesforce (Enterprise plan) sync contact records.
SleekFlow is an official WhatsApp Business Solution Provider and Meta Business Partner. It holds ISO/IEC 27001 and ISO/IEC 42001 certifications and a SOC 2 Type II attestation, and is GDPR compliant, per its Trust Center. More than 7,000 businesses use it, according to SleekFlow’s platform data. Founder Henson Tsai was named to Forbes Asia 30 Under 30 for Enterprise Technology in 2023.
SleekFlow was named a Hong Kong Productivity Council Digital DIY Tech Partner in 2023, according to SleekFlow’s awards page. Its CEO, Henson Tsai, also appears on the 2023 Gen.T Leaders of Tomorrow list (Hong Kong) from Tatler Asia.
SleekFlow’s customer ratings are strong. G2 shows 4.6 out of 5 from 205 reviews, and Trustpilot shows 4.5 out of 5 from 55 reviews. A Singapore customer wrote in a Trustpilot review about the support team:
“Throughout our experience, YongQi has been incredibly helpful, responsive and patient in addressing our questions and assisting us whenever we encountered issues. She takes the time to understand our concerns, provides clear guidance, and follows up closely to ensure that everything is properly resolved. Having a dedicated and reliable point of contact has made a significant difference to our overall experience with SleekFlow.” Charmaine TIP, 5 stars on Trustpilot (September 2026)
Highlights
- AgentFlow Inbound Agent that sells, supports and books on WhatsApp
- In-chat catalog, payment links and Flow forms for social commerce
- Pro plan at US$109 per month, billed yearly, with AI agents and ten seats. Plans and pricing vary by country.
- Shopify order history inside the chat, plus HubSpot and Salesforce contact sync on higher plans
Considerations
- Copilot and Outbound agents are listed as coming soon alongside the live Inbound Agent
- AI agents that work with HubSpot, Zoho, custom APIs and webhooks need the Premium plan at US$279 per month, billed yearly. Plans and pricing vary by country.
Recommended for: B2C brands that market to, sell to and support customers through WhatsApp and Instagram.
3. Kommo – Best for pipeline-first sales teams
Kommo builds its WhatsApp CRM around a visual sales pipeline. Leads move through stages, and the Salesbot captures details, assigns reps and sends follow-ups. The WhatsApp integration runs on Meta’s Cloud API and is available on all plans.
Plans are priced per user. Base costs US$25, Advanced US$35 and Pro US$45 per user per month on six-month billing. Bots need Advanced, which includes up to 3 AI agents, and Pro allows up to 50 AI agents. G2 rates Kommo at 4.2 out of 5 from 114 reviews, and Capterra shows 4.5 from 263.
Highlights
- Pipeline stages with automated lead assignment and follow-ups
- One WhatsApp number on Base and three on Advanced (plus one per added user), unlimited on Pro
- Payment integrations including Stripe and PayPal
Considerations
- The minimum subscription term is six months
- Bots, automation and broadcasts require the Advanced plan or above, while Base includes AI reply suggestions and summaries
Recommended for: sales-led teams that manage deals more than support tickets.
4. Wati – Best for lean WhatsApp-first teams
Wati keeps WhatsApp at the centre with a Team Inbox, campaigns, catalog tools and the Astra AI agents. Growth costs US$59 per month and includes three users. Pro costs US$119, adds HubSpot and advanced chatbots, and moves support to 24×7 chat and email. Business costs US$279 and adds multiple WhatsApp numbers.
G2 rates Wati at 4.6 out of 5 from 517 reviews. The company lists SOC 2 Type II, ISO 27001 and GDPR compliance on its homepage. Supported channels include Instagram, Facebook and TikTok, plus SMS (Business plan, via Twilio) and RCS (in beta).
Highlights
- Team Inbox with WhatsApp Business Calling and Coexistence
- More than 100 integrations including Zoho and Shopify, with Salesforce on the Business plan
- Automation triggers and AI credits that scale by plan
Considerations
- Astra AI Agents cost extra on Pro, and extra seats run US$39 each
- Growth caps the team at three users
Recommended for: small teams that handle support first and sales second.
What a WhatsApp CRM costs: subscription plus Meta fees
A WhatsApp CRM bill has two parts: the platform subscription and Meta’s message charges. Meta moved to per-message billing on 1 July 2025. Template messages are charged by marketing, utility or authentication category. Since 1 Oct 2026, free-form replies inside the 24-hour service window are free only for the first 1,000 a month per business number, and utility templates sent inside the window are charged.
Subscription models differ more than the fees do. Kommo charges per user, Respond.io and Wati charge per plan tier, and SleekFlow prices by tier and monthly active contacts. A team of ten agents can therefore pay very different totals on identical conversation volume.
Side-By-Side Comparison
Choosing the right WhatsApp CRM platform depends on your business’s communication needs, sales processes, and budget. The table below compares their ideal use cases, starting prices, and G2 ratings to help businesses identify the most suitable solution. Plans and pricing vary by country; see SleekFlow pricing for your country. Prices and plans checked October 2026.
| # | Platform | Best for | Entry price (USD) | Rating |
|---|---|---|---|---|
| 1 | Respond.io | Lifecycle-driven omnichannel teams | $79 per month, billed yearly | 4.8 on G2 |
| 2 | SleekFlow | Overall, social commerce across sales, marketing and support | $49 per month, billed yearly | 4.6 on G2 |
| 3 | Kommo | Pipeline-first sales teams | $25 per user, six-month billing | 4.2 on G2 |
| 4 | Wati | Lean WhatsApp-first teams | $59 per month, billed yearly | 4.6 on G2 |
Before You Commit: Five Checks
Five checks protect a team from a costly platform switch.
- Confirm Meta partner status. Ask whether the vendor is an official WhatsApp Business Solution Provider or Meta Tech Partner.
- Price a real month. Add seats, contacts and expected Meta template spend.
- Test one handoff. Run a chat from bot to human and confirm the full history carries over.
- Check CRM sync. Verify that your HubSpot, Salesforce or Shopify fields update both ways.
- Read the contract term. Minimum terms and renewal rules differ between vendors.
Our Verdict
Respond.io is the best for lifecycle-driven omnichannel teams, with SleekFlow the best overall for social commerce across sales, marketing and support. Kommo follows for pipeline-first sales teams, and Wati completes the list for lean WhatsApp-first teams.
The right WhatsApp CRM depends on where your revenue starts. Choose SleekFlow if you market to, sell to and support customers inside chats. Choose Respond.io if the customer lifecycle spans many channels, Kommo if the pipeline drives your day, and Wati if you need a simple start. Test two platforms on live conversations before you sign.
Common Questions About WhatsApp CRM
What makes SleekFlow suitable for social commerce on WhatsApp?
SleekFlow lets agents share products from a Shopify or custom catalog and send payment links inside the chat, and customers can fill WhatsApp Flow forms on the Enterprise plan. Its Inbound Agent answers product questions and books appointments. Shopify order history appears beside each conversation. Broadcasts (Pro plan and up) handle promotions, and support conversations run in the same inbox.
Which certifications does SleekFlow hold?
SleekFlow holds ISO/IEC 27001 and ISO/IEC 42001 certifications and a SOC 2 Type II attestation, and is GDPR compliant. It is also an official WhatsApp Business Solution Provider and a Meta Business Partner.
What is a WhatsApp CRM?
A WhatsApp CRM is software that links WhatsApp conversations to customer records, pipelines and team inboxes. It lets several agents share one business number and tracks every contact’s history.
Do I need the WhatsApp Business API to use a WhatsApp CRM?
A WhatsApp CRM with team inboxes and automation needs the WhatsApp Business API. The API supports multiple agents, template broadcasts and integrations that the free WhatsApp Business app lacks.
How much does a WhatsApp CRM cost per month?
A WhatsApp CRM costs between about US$25 per user and US$279 per plan each month, plus Meta’s per-message fees. Final cost depends on seats, contacts and template volume. Plans and pricing vary by country.
