Running a successful content marketing campaign isn’t easy.
You need to leverage the best tools, deploy the best strategies, and if you have the budget, work with a professional digital marketing agency to run effective content marketing campaigns.
You might also be doing everything right, such as using the best ways to optimize your content promotion strategy but still don’t get the expected returns for your efforts.
While it can be challenging to implement content marketing that yields excellent results, it’s not rocket science.
Read on to learn more about the five tips to help you take your content marketing to the next level and gain more conversions and sales.
1. Create content about trending topics
You pour a huge chunk of time and resources into creating content, making it vital to ensure it gives your expected returns.
As such, your content should support your marketing efforts, help you meet your goals, and give you excellent returns.
A great approach to make content marketing work in a world saturated with content is to write about trending topics.
Most trending topics are popular ideas that might not be super competitive yet. This includes topics your competitors may not be creating blog posts, articles, etc., about as quickly as you.
Use Exploding Topics, a free online tool that aggregates trending topics in fashion, marketing, business, and more.
The tool sources topics from millions of data points. This includes online and shopping communities and online searches.
Specify the period and categories, and the tool will show you a list of fast-growing topics within the category.
Image source: explodingtopics.com.
Click each topic to see the monthly Google search trend, global search percentage increase, and related topics.
The tool helps you find topics easily to create your content before they can take off.
This can give you an edge in making compelling and trending content before your competitors can, helping you establish your business as a leader in your industry.
It can also help you build trust with potential customers, leading to more traffic, conversions, and sales.
2. Suggest products based on abandoned cart items
You can’t stop visitors from abandoning items in their carts.
However, you can employ strategies to entice them back to your website and complete their purchases.
For instance, you can send abandoned cart emails to remind potential customers of their interest in your products and the unique value you offer.
Kick your abandoned cart emails up a notch by adding similar products or recommending other solutions, the way makeup company Birchbox does.
Image source: sleeknote.com.
It’s an effective tactic to remind shoppers of their abandoned cart items while providing alternative solutions they might find better address their problems.
This can also give your prospects a personalized shopping experience, convincing them to return to your website and complete their purchase.
Use some of the easiest eCommerce platforms to use such as Wix.
The platform lets you send automated personalized abandoned cart emails you can customize to include related product recommendations.
Additionally, you can add positive product reviews to support your product recommendations. This can give shoppers a good idea of your product’s quality, making your offer more irresistible.
3. Publish comparison posts
Creating compelling content is one way of getting more traffic and increasing your conversions and sales opportunities.
One such content is a comparison article or blog post.
Comparison posts are great content to drive conversions and sales since these allow you to talk about two specific topics.
It provides more opportunities to optimize your target keywords and offer content your target audience wants to know.
Also, most people who search for comparison posts tend to know specifically what to look for. This can mean you’re more likely to draw in qualified leads to your website.
For instance, someone searching for the difference between a summit and a conference potentially has a good idea about summits and conferences. This could also be a prospect who is sales-ready.
You can leverage this by including links to related topics and pages and adding calls-to-action (CTAs) to your upcoming online event.
4. Leverage social media for content promotion
Social media platforms provide a space to engage and connect with your followers and potential customers.
This makes it an excellent channel to promote your content, raise awareness, and even start and build your brand on Instagram and other social networks.
The key to leveraging social media for content promotion and increased engagement starts with establishing your online presence.
This means your followers need to know your brand exists before they can engage with and even help promote your content through shares.
Develop a solid social media presence by posting regularly.
The more you post, the better your brand’s visibility, increasing your engagement opportunities and widening your reach.
Use content marketing software and social marketing management tools such as Buffer to schedule your social media content to auto-publish on your set dates and times.
You can create your content, set posting schedules, and add them to the queue. This way, you won’t have to wait for the most optimal times and publish your posts manually.
Image source: lifewire.com.
Buffer also offers a content calendar to help you plan your content and ensure you don’t “run out” of posts.
This helps you avoid missing opportunities to engage your audiences and amplify your content promotion strategies on social media.
5. Optimize your content based on search intent
One of the best ways to achieve content marketing success is to increase your content’s relevance.
To achieve this, you’ll need to optimize your content based on your visitors’ (or target audience’s) search intent.
A simple way to do this is to create content that addresses what your audiences search for online. Then, optimize your content with the specific keywords in your visitors’ search terms.
Some of the search intent and keyword-optimized content you can create include:
- How-to blog posts
- List of top tips
- Video walkthroughs and tutorials
- Product descriptions
- Landing pages
Additionally, follow these quick tips to create content around user intent and ensure its relevance.
- Make sure your content solves a problem
- Conduct keyword research to find relevant search terms to incorporate into your content
- Mix your evergreen content with trending topics to optimize and repurpose existing and new blog posts, articles, ebooks, etc.
Optimize your content marketing efforts by creating content your target audience will find relevant and address their problems and pain points.
Take your content marketing to new heights
Effective content marketing can be challenging to nail.
However, putting in the hard work now combined with adopting the best tools and strategies can boost your content marketing efforts, helping you generate excellent results.
Try out the tips in this guide and assess which ones work best for your business.
