Websites compete to land on the first page of the search engine results page (SERP). This is because 75% of users don’t go past the second page on the search engine.

If you share the struggle of getting your pages up on the SERP, you’re not alone. This article lists 10 SEO strategies to improve search engine rankings. Let’s get into them.

1. Optimize Your Website Speed

Good web hosting creates a base to improve website speed. Without it, the bounce rate can increase by 50% and can harm the website quality.

In web hosting, you’ll get a capable bandwidth, storage, and an uptime guarantee that optimizes your website speed. Therefore, pick the suitable web hosting package, match it with your average web traffic. Compare different hosting providers for the best pricing and features.

However, keep in mind, that if your site is poorly optimized even the best web hosting in the world won’t help it load faster. That’s why improving page speed is essential too, which we’ll cover later on.

Use Google’s PageSpeed Insights to test your website speed and understand how much work you need to do.

2. Your Content Should Match Your Intent

Content grabs the audience’s interests and provides reasons for them to stay. When your content matches the intent, you answer the audience’s questions. This greatly affects search rankings as you deliver high-quality content.

With more interest in your content, Google ultimately prefers to show your content more than others.

Creating intent-based content means understanding the basic search intents – informational, navigational, commercial, and transactional. Match your content with one of these to make it useful.

3. Do Proper Keyword Research

Keyword research creates a foundation for more profound SEO work. In the short term, the research provides market and competitor insights on all relevant keywords you can use. Use it for better content targeting on and off your website.

In the long term, proper research increases conversions, audience interests and provides personalized keywords for your content plan.

To do it, set short and long-term targets for your research. Use Google Trends to come up with trending keywords, topics and learn about your competitors.

4. Use The Right Keywords

Using the right keywords on your content can take you far. They play a crucial role in SEO to help match the intent. It’s also the right way to apply your keyword research results.

Staying up-to-date with the market trends allows you to keep using the right keywords. Therefore, strategically plan the content, links, and pages to put the keywords in. Put the core and related keywords.

Use the right amount of keywords on each content piece. Moreover, use tools like Google Keyword Planner or KeywordsFX to help.

5. Cross-Link With Purpose

Cross-linking is a strategy where you link one page to another, whether on your website or others’, to promote relevant content. As a link-building strategy, cross-linking works for on-page or off-page SEO, technical SEO, and affiliate marketing.

With the right purpose, cross-linking helps build page authority for better search engine visibility and allows readers to understand your content better.

Translate it into calls-to-action, use your most viewed page to promote, and add relevant keywords on your hyperlinks.

6. Utilize Long-Tail Keywords

Long-tail keywords are those consisting of three or four phrases. Compared to short-tail keywords, long-tail keywords have less competition to help increase content quality and page ranking.

Long-tail keywords are also better for SEO because they’re more specific, topic-related, and specify intent better. Therefore, apply long-tail keywords naturally on every page. Also, prioritize soft sell over hard sell.

7. Utilize Title Tags and Meta Descriptions

Besides providing better website readability, using title tags and meta descriptions help search engines index your website better. This further increases your page ranking. On your website editor, add title tags and meta descriptions on each content.

Title tags go on all your headers. When applying them on the website, always include the target keywords, avoid keyword stuffing, and make them concise yet descriptive.

Meta descriptions are the short explanation of your page. They appear on the search results beneath the page title. Keep your meta descriptions within 150 to 160 characters and always promote actions to readers.

8. Write Great Titles

Titles capture the audience’s attention when they go to a page or read an article. They help strengthen your intent, reduce the bounce rate, and increase click rates. Search engines can also detect your content better than your competitors.

To write great titles, combine relevant keywords with compelling copy. Always write for humans first, then the search engine second to ensure high quality. Match your titles with trending keywords for better results.

9. Optimize Your Content For Featured Snippets

Featured snippets are content that Google sees as the best or most relevant to answer the user’s search queries. Google displays the content on top of the result page, increasing its visibility and click rates.

Featured content can be paragraphs, lists, video, tool, and calculator. Getting your content to land a featured snippet means making it high-quality and hitting the right search intent.

To optimize the content, start by understanding how the featured snippets work. Learn from competitors’ snippets by using online tools. This is also where your keyword research helps, as it finds which keywords work as snippets.

10. Optimize Your Images

Images help describe your written content and elevate its quality. They keep the users interested and allow them to understand the content better – which creates a seamless user experience.

To optimize your images, start by using the right ones. Pick high-resolution photos that describe your content perfectly. Add alt text to increase web accessibility and resize them so it won’t affect the website loading speed.


This article has explained the 10 steps of increasing search rankings through multiple SEO practices. I hope it encourages you to implement them in your next strategies. Good luck.