It is often the case that many people are stuck on how to get information before an interview. How you prepare for it determines whether you’ll land the job, or even get the chance to meet the interviewing panel. It is, therefore, imperative to gather new material for your interview. But how do you get the right content and where from? Here are four powerful ways that can help you out:

Through literature

This involves looking through all the relevant and available materials, especially those related to the job you are applying to. For instance, you can go through the past internal information of the target company, different publications, annual reports, company newspapers or magazines, online data, and any other published materials or literature.

While many may see this as tedious, it is very cheap and straightforward. It won’t also take much of your time before you have everything that you need for the interview. The only disadvantage with this method is that it doesn’t work well with time. What does this mean? It is time inaccurate, as most of the information you get may be irrelevant for the present times. However, this doesn’t mean that it is all useless. After all, the past affects the future and determines the flow of activities of the company. You can use the internet to search for substantial information about the company, that will act as your guide. Alternatively, you can equally use the nearest library, which may take you a bit longer.

Using personal interviews

This is equally a great way to gain meaningful and comprehensive information for your upcoming interview. It is more personalized as you will interview another person one on one, for an in-depth understanding of different factors. They tend to be costly unless the person you target doesn’t charge you a dime. Most people require anywhere from $50 to give you any of the information that you need. How is it conducted? You may use a questionnaire and have a response to the questions done on audio. This will make it easier for both of you. People usually use this method as a last resort. Therefore, make sure that you have exhausted all other means before trying it out.

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By talking to others

Talking to other people is one of the best research methods you can use when preparing for an exclusive interview. There is a high chance that someone else knows what you don’t know. It is particularly significant to have a conversation at the initial stages. Try to look for compatible personalities, who have a somewhat direct link to the job you’re applying to.

This method is equally convenient and appropriate for gathering the information that is unavailable in the public domain, or relatively new to be available in literature mode. Some examples of such information include but are not limited to – seminars, workshops, association meetings, company briefs, business convos, and any other data from sessions. Most of such information is valuable but usually lacks validity, as it is dependent on word of mouth. It may not represent the company as a whole, hence limited.

Leveraging on technology

Here, there are different ways of researching information. First, there are telephone surveys. This is one of the most convenient means of gathering information, especially when you have a large sample size – this ranges from 100-700 people. You will use what is more or like a questionnaire, but in this case, it is known as a prepared script. It is brief and won’t take much time – around ten minutes will do, for each respondent. However, depending on the sample size that you have, it can go for a week or more. The downside of it is that it can cost you a whopping $4000 or even more.

You can equally use mail surveys, which are pretty simple too. Also, it is a cost-effective means of collecting material for your interview. Similar to the former, telephone surveys, they are appropriate for larger sample sizes. You can equally use the method when dealing with an extensive geographical area. The good thing about them is that they are cheaper than telephone interviews. The downside is that they take even longer to be completed. The main disadvantage, however, is the fact that you cannot quickly probe the respondents for a detailed understanding.


In summary, you have seen which ways you can count on as a source for your information. Note that the internet and email survey methods are relatively new, and not much research has been conducted over these sources. The other techniques have been in existence for a while now, and you can use them with confidence. An exclusive interview shouldn’t shake you to your core if you prepare for it effectively.