If you are just getting started in the CBD gummies business, you have a lot of competition. The industry is booming, and everyone seems to want a piece of the action. Some quality research, effort, and a bit of savvy, however, should put you out in front of the pack in no time flat.
1. Target Your Marketing to Differentiate Your CBD Brand
With so many CBD brands entering the market every day, you have intense competition for an audience. The good news is that almost everyone is a potential customer for your CBD gummies. Entrepreneurs, athletes, artists, senior citizens, young adults, and enthusiasts of nearly every special interest are taking CBD gummies for pain, anxiety, insomnia, inflammation, focus, and a host of other reasons.
Get comfortable with targeting one or two groups of people, then build a community around your brand. Champion their interests, activities, and preferences, and offer products that cater to their lifestyle.
2. Harness the Power of Community
CBD has the power to improve people’s lives, and successful brands recognize their role in making the world a better place. This approach builds interest and trust in the brand and earns loyal customers as a result. If you have a business with a physical location, get involved in the surrounding community. Find ways to contribute to the wellbeing of your fellow citizens wherever you are, to let them know you care.
Internet-based CBD gummy businesses have the opportunity to build a community surrounding your brand as well. Your website should reflect values important to you and your audience, and social media (explored in the next section) should be used to its fullest potential to get people engaged and talking about your brand.
3. Build a Social Media Presence
Social media is the number one way to get a conversation about your brand started. Think about the demographics of your audience, which platforms they use most, and then focus on creating a presence that cannot be ignored. All platforms currently have restrictions on marketing for CBD, and they are constantly in flux right now. Stay current on the rules to ensure you do not get penalized or shut down, then create posts that roll out daily to maximize your chances of being seen.
Different platforms are based on different principles. Informative posts with text and photos do well on Facebook. Instagram is a highly visual platform, so it is all about the aesthetic. TikTok is a breakout platform expanding in popularity, and it is entirely video-based. They all have their merits, and the demographics of your audience will be the main determining factor for which platform you focus on.
The key to using social media effectively is to get other users engaged. Encourage participation by posting questions and surveys pertaining to your products, the lifestyle of your audience, and anything else CBD related you can think of. Videos (in the next section) are another great way to get social media users interested in what you have to say.
4. Use Videos to Build Your CBD Brand
Videos have the power to convey complicated information in a short period of time. They also put a human face and a personality to your brand. This is one of the fastest ways to help people get the message you want to convey, and build trusting relationships with customers.
Social media loves video content, and videos tend to drive engagement even better than a standard post. The trick with videos on Instagram, Facebook, and TikTok, is that you only have 3-5 seconds to capture the attention of your audience before they scroll past. In addition to the short amount of time you have for your initial pitch, it needs to be visually captivating because there is a good chance the sound is turned off. If you can master the art of social media videos, you will increase your following exponentially, and boost your brand recognition and sales.
YouTube videos can be as long as you like, and you have more time to make your case (3-5 minutes rather than 3-5 seconds). The major benefit of making YouTube videos, however, is what it can do for your website. Embed a video on your landing page to keep visitors on your site longer, which increases your ranking in search engines. If a visitor happens to click on that YouTube video to see more, you also earned another visit to your channel.
5. Keep at It
With everyone taking CBD gummies for pain, anxiety, and just about every other symptom you can think of, you may wonder why getting your business off the ground is so much work. The answer is that new brands are flooding the market every day, and it takes time to build a following that is confident in your brand. The key is to build a community by putting your content out there and encouraging engagement. When your content comes up in the searches that people do on social media or on the web, they will start to recognize your name, trust your products, and recommend them to friends. It’s all gravy from there.