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From a video-sharing app to roughly a billion people’s monthly constant, Instagram has certainly changed the video marketing landscape. According to Instagram statistics, the network has over 1 billion monthly active users.

Furthermore, 90% of the platforms’ accounts follow a business Instagram account. That isn’t everything. Instagram Stories has a daily active user base of more than 500 million people.

Instagram allows you to promote your company and items by telling their stories via audio-visual. However, Instagram’s best feature is that it is visually appealing. As a result, you may use various pictures and videos to captivate and drive traffic to your website.

People use short videos to attract more engagement and followers for their page. These videos can be made by any Instagram Video Editor tool or website.

But video marketing is much more than that. Here are some reasons why you should employ Instagram video marketing.

Five Reasons to Use Video Marketing on Instagram

These are five unputdownable reasons why Instagram marketing is a must in your digital marketing strategy:

Enhanced brand awareness

First and foremost, Instagram has a greater average engagement rate than any other major social media network. It outperforms Facebook and Twitter in terms of user engagement.

Consequently, it is simpler for your business to get noticed by Instagram followers from Italy or globally if you are new to the sector or attempting to acquire new consumers. In addition, the platform’s strong interaction rate might help you raise brand exposure significantly.

To get your movies to the top of the Explore feed, use eye-catching thumbnails, popular and appropriate hashtags, and a carefully considered approach to highlight your products. In addition, you can quickly get your brand noticed by sharing videos.

Building a successful Instagram account also requires reaching out to and connecting with the appropriate crowd—hashtags can help.

For instance, Tiffany & Co. has become one of the renowned jewelry brands with its consistent presence on Instagram.

The world-renowned company has 13 million followers, and they mostly post clear, HD close-ups of their products against luminous backdrops, highlighting their product’s superior craftspeopleship, stunning design, and finish.

Increased marketing via stories

Instagram Stories gained immense popularity in a short time; it is another aspect of Instagram where you can use photographs, videos, and other interactive features to promote your brand.

Insta Stories enable firms to swiftly reach out to new individuals and engage with their target audiences.

Unlike videos, which may be lost in a sea of other postings in your followers’ feeds, Instagram Stories are featured prominently at the top of users’ accounts.

So, for example, you might use teasers or a sneak peek of your upcoming launch to pique their interest on Instagram Stories. Stories are also an excellent launchpad for announcements, competitions, and giveaways.

Take for example tech-giant Apple. The company not only populates their Stories with stunning images clicked on iPhone users; they’ve recently launched a photography challenge called the #iPhoneMacroChallenge and announced the same via Stories.

The best part is, you can also redirect your visitors from Instagram Stories to your website via a link.

Boost in customer engagement

Today, the capacity to interact with clients is the true power of any marketing outreach. You could easily launch a high-cost marketing campaign, but without high levels of engagement, you won’t accomplish your company goals, and the ROI won’t be enough.

Increased engagement requires visual material, which is especially important now that videos are easily shared on social media.

Compared to blogs or similar social postings, audiences are nearly 10-times more likely to engage, share, and comment on video content.

Let’s take Swiggy as an example. The company is leveraging Instagram video marketing to attract more and more customers.

Swiggy is India’s largest meal delivery service. The firm had a lot of success with video advertising on Instagram Stories.

These videos are a way to engage with the audience, as it begins with some drool-worthy high-definition food footage, which is enough to pique anyone’s interest, especially if it’s near to lunchtime.

In addition, Zomato adds subtitles to highlight some of the app’s capabilities, making the adverts more accessible to those who see Insta Stories on mute.

Creating emotional connections

Establishing an emotional connection with your customers is critical in today’s age of digital marketing.

Therefore, developing educational films that captivate your audience while highlighting your products and services is an excellent idea.

You may make videos to tell the narrative of your company. You may also make videos about topics relevant to your target audience. They’ll feel more connected as a result of this effort.

For instance, Ikea often demonstrates a perfect example of what a family needs in their Instagram videos.

Your brand’s constant presence on your customers’ Instagram feeds can positively influence their purchasing decisions. As a result, you should first establish a personal connection with your audience through videos before encouraging sales.

Diversify your advertising

While a picture is worth a thousand words, a video may attract more curiosity. With all of Instagram’s built-in features, like music, captions, and subtitles, you’ll be astounded at how videos expand your marketing horizons on this platform.

Videos may aid in developing goodwill, brand credibility, and consumer relationships. To do that, experiment with several Instagram video styles to make your company more approachable, personable, and honest.

Uber is a perfect example of a video commercial that delivers a decisive advantage in only a few seconds. The Uber video content is straightforward: “Would you like to travel somewhere? Hire an Uber. It’s a simple method to get from one area to another.” 

The implicit message behind this basic advertisement is how simple it is to hail an Uber!

How to Nail Video Marketing on Instagram

There’s a lot you can do with video advertising strategies, but here are some of the most effective ones. Take a look at them:

  • With introductory brand videos that introduce visitors to your brand and product, you may target cold audiences or lookalike audiences from high-value audiences.
  • Consider leveraging engagement-focused posts to boost Instagram videos that already have a lot of social proof. In this way, you’ll expose your ad to new people, increasing the chances of conversions.
  • Existing consumers can benefit from product videos of new products or services.
  • Remember, you can use Instagram video advertisements to direct people to helpful material on your site, combining inbound and outbound approaches to boost your inbound content marketing strategy.

Instagram has become the most-used social media site today, with better interaction rates than the others.

As a result, it’s an excellent location for promoting your business. Instagram also provides various tools for marketing, increasing reach, engagement, and tracking purchases over time.