Businesses all need to develop some form of salesmanship. After all, every business wants to sell a service or product to people, so learning strategic sales tactics will help you. Apply these five tactics into your sales strategy so that you can improve your sales numbers, interact with customers and help your employees to sell products.

Helpful and Friendly

Encourage your employees to develop helpful and friendly attitudes towards all of your customers. For example, if your employees work at a register, you can encourage them to smile and ask customers how their day or shopping went. Simple questions like this can help customers to feel relaxed and welcome to the store.

People don’t want your employees to treat them poorly and they may never return if they have a bad experience. Due to this, you want to encourage customers to return by providing them the best customer service possible. Positive interactions lead to more visits and more opportunities to apply sales tactics.

Compelling Communication

You need to make sure that you properly communicate with your customers. This involves informing them in a way that encourages them to make a purchase. However, the approach that you take will depend on the type of business that you run. For example, if your employees help you to sell cars, then they can talk about the features of cars.

Let your employees discuss features with the customers to help them find something that they want. Based on their interests, the employee can point the customers to the right product to encourage a sale. Keep in mind that communication involves talking and listening: find out what they want and lead them to their desires.


Persuasion remains one of the most important tactics when it comes to making a sale. At the end of the day, the sale doesn’t occur unless the employee can confirm the purchase with the customer. Some customers may want to immediately make a purchase, some may just look around the store and some will not know if they want to make a purchase.

Employees should focus on convincing customers who have not made a decision. Give them the slight push necessary to convince them to buy the product. If they mention something that’s preventing them from making a purchase, give them a counter-argument so that they don’t have to worry about it.

Remember that you should persuade but avoid being pushy. If customers feel that your employees are pushy, then they won’t want to return to your store. Help employees to find the right balance of encouraging and persuading while avoiding annoyance. As they find that balance, they can increase your business’ sales.

Using Revenue Intelligence

People underestimate revenue intelligence, which involves collecting customer data to improve profits. This data includes when they make purchases, how much deals affect sales and similar information. As you collect this information, you can continue to improve your sales.

Think of it this way: if you know what products sell the best, you can incorporate that information into your sales tactics. You can suggest that product to customer purchases or continue to advertise it. This gives you something that you can add and continue to build revenue off of.

Have Employees Train and Practice

To have effective sales in your business, you need to make sure that you properly train your employees. Teach them the different techniques and strategies that you want them to use when interacting with customers. Training, however, should go beyond telling them what to do and should include actual activities.

Even though it may seem strange, get your employees to practice techniques with each other. Have one pretend to be a customer and the other be the employee. This should help them to overcome the initial hesitation of talking with customers. Continue to train and to help them to improve their sales techniques.


Businesses benefit from employees that know effective sales tactics. However, employees can’t learn them without training, so make sure to apply these five sales tactics to your business. As you do, you will see your business make more money and continue to improve.