With the current situation in the world, having an offline business is becoming more and more challenging. That’s why many brand owners are now actively using online promotion to attract new customers and stay afloat. But what if you are new to the world of online marketing and don’t know where to begin? Don’t worry, we’ve got your back. Take a look at our tips to help you promote local business with new digital strategies.
Email marketing is considered to be the most cost-efficient online promotion tool. In most cases, it will be free for you and doesn’t take too much time. You can think of some regular newsletters or email promotions to send to your current or potential customers. Offering your clients and leads to subscribe to your promotions helps add some exclusivity to your content.
Promoting offers and sales using an email signature is a smart way to get the most out of your email marketing strategy. With an email signature, you can add some advertising material to virtually any email you send, no matter its topic. Because the promotion materials are in the signature, they will look appropriate and, what is more, there will always be a way to get some more information about you or your business for the addressees.
So, how can you make such a signature? This task is extremely easy if you utilize an email signature generator.
Such a service allows you to add banners, embed social media links, and even offers some email signature examples to use.
Google My Business
The next way to get your small local business into a whole new level is Google My Business. With this tool, your company gets more visibility online and can be easily discovered by new customers.
You probably know that most often, when looking for local products or service providers, people simply google them. And it is crucial for your business to be listed online, with all the updated contact information.
Over time, your customers will start adding reviews and photos, so your brand becomes more reliable in the potential customers’ eyes. Google My Business also helps track how many people interact with your brand online.
Social media is a perfect way to get more recognition for your brand. What is more, having an active social media account helps you create direct connections with your target audience. People love seeing some “behind the scenes”: something to show how you work on your brand, who are the people in your team, and so on.
Social media can also be used to interact with the audience. For example, you can ask them some questions on what they would like to see in your brand or share their opinions on the current products. You can even organize giveaways to engage more users.
Local SEO strategy
We have already mentioned that it is simply necessary for your business to appear online on Google Search and Maps. That doesn’t have to be discussed: if you are not present online, you don’t exist for most people. A well-developed SEO (search engine optimization) strategy can help with making your business even more discoverable.
With the right SEO, you have great chances to reach the first page on Google search. But how do you actually do that? You should consider several things: the correct use of popular keywords and search queries, fast load speed, regular updates, and providing useful information only. For starters, you might want to include keywords in your website’s page titles. Just do a little research on what people google most often when it comes to your niche.
Social media ads
Targeted ads can be the next level of your social media marketing strategy. While this method requires some investments, their amount can’t be compared to the effectiveness of such a campaign. Usually, you pay for each click on the ad, and believe us: it is not as expensive as it might seem.
Targeted ads do not just simply help expose your brand to more people; they show it to the right people, those who might be really interested in the product you are selling. To find them, you would have to analyze your product carefully to clearly understand who your target audience is, what they are looking for, and who they follow online.
Partnership with local Influencers
Last but not least, you can cooperate with local influencers. It is fair to say that in each region, city, town, or village, there are some people who stand out and whose opinion matters to the local community.
You can offer the influencers to collaborate with you and help promote your brand. For instance, they might visit your shop or take some photos of the product. Such content can be published both on your social media or website and the influencer’s accounts.
As for the model of such collaboration, you should discuss the terms and conditions with the influencers directly. Some of them have a fixed price for such services; others might be happy to help for free or in exchange for some services.
While looking for the influencers to cooperate with, consider not only the location of your business but also its target audience. If you make products for teenagers, you should find someone popular among them. Young people probably wouldn’t listen to a middle-aged mom-influencer, right?
Overall, promoting your local business online is not as hard as it might seem. There are many tools that are easy to get a grasp of and available for free. We listed some of the most effective ones, from those that every business just has to use, such as Google My Business, to those that depend on your target audiences, such as social media and influencer collaboration.
Nevertheless, don’t be afraid to experiment a little and try out different models of online promotion. You don’t necessarily have to shift to online business. Starting out with being present online is enough. Remember that all the efforts in the online promotion are for more people to discover your brand. And, believe us, digital marketing will help your business reach new heights!