(Image: BESPOKE CASINO AND SPORTSBOOK PLATFORMS | Soft2Bet)
The iGaming industry is under growing pressure to balance innovation with responsibility as regulations tighten and player expectations evolve.
Many operators still treat responsible gaming as a compliance checkbox, missing opportunities to build trust and long-term value.
Without proactive player protection, operators risk reputational damage, regulatory setbacks, and unsustainable growth models.
Soft2Bet has embedded responsible gaming into every layer of its business, from platform design to compliance protocols, demonstrating that prioritizing the player’s well-being is not only ethical but also commercially astute.
Building a Responsible Gaming Culture
At Soft2Bet, responsible gaming is not an afterthought. It is a core principle that shapes every level of the company’s operations. From the early design stages of its platforms to the day-to-day management of its brands and partnerships, Soft2Bet prioritizes player safety and regulatory compliance.
With operations under 19 licenses across 11 jurisdictions, including Denmark, Sweden, Romania, and Ontario (Canada), the company meets some of the most rigorous regulatory standards in the industry. This breadth of compliance reflects a clear internal commitment: responsible gaming is essential to earning player trust and sustaining business success.
Systems, Protocols, and People
Soft2Bet maintains dedicated teams focused on three key areas: responsible gaming, fraud detection, and compliance. These teams are critical in ensuring player protection and business integrity across all operating markets.
The company implements practical tools, including player self-exclusion features, deposit limits, session time alerts, and real-time behavior monitoring. These features are built into the platform itself, enabling a proactive rather than reactive approach to safe gameplay.
Additionally, they are regularly audited by multiple national regulators. The external validation supports internal accountability and reinforces its reputation for responsible operations.
Responsible Innovation: The MEGA Platform
(Image: Motivational Engineering Gaming Application | Soft2Bet)
Launched in 2023, Soft2Bet’s Motivational Engineering Gaming Application (MEGA) was built to balance entertainment with responsibility. Unlike many gamification tools that focus only on retention, MEGA uses immersive content, intelligent segmentation, and flexible rewards to encourage sustainable play while strengthening loyalty.
The results show that responsible design delivers business value:
- 4X increase in player screen time, indicating that engagement can be deepened without encouraging excessive play.
- 65% growth in Net Gaming Revenue (NGR) proves that ethical design can drive profitability.
- 50% increase in deposits reflecting greater player confidence and trust.
- 45% rise in Average Revenue Per User (ARPU), showing that long-term value creation stems from balanced, responsible engagement.
By aligning player protection with profitability, MEGA proves that responsible innovation is not a limitation but a growth driver.
Empowering Partners with Compliance-Ready Solutions
Soft2Bet is more than a software provider; it is a strategic partner for gaming operators. Its turnkey B2B solutions are fully customizable, allowing partners to build tailored experiences in line with local regulatory requirements and player expectations.
Core components of Soft2Bet’s B2B offering include:
- Custom frontend development
- Casino and sportsbook integration
- Access to over 12,500 games
- Advanced Player Account Management (PAM) system
- 70+ payment method integrations
- Managed services for compliance, customer support, and risk
Optional extras include responsible gaming features. Its built-in approach enables partners to enter and scale in regulated markets with the tools they need to protect users and maintain operational integrity.
(Image: Responsible Gaming | Soft2Bet)
B2C Brands That Prioritize Player Protection
Soft2Bet also operates a portfolio of high-performing consumer-facing brands, each with a strong emphasis on localized, responsible gaming experiences. These include:
- Betinia (Denmark, Sweden)
- Campobet (Denmark, Sweden)
- Tooniebet (Ontario, Canada)
- Quickcasino (Sweden)
- Don.ro (Romania)
Each brand provides localized support and diverse games, all backed by the same responsible gaming standards that guide Soft2Bet’s operations.
(Image: Innovative Solution | Soft2Bet)
This consistent application of protection standards across all their properties strengthens user trust and supports long-term brand reputation.
Industry Recognition and Awards
Soft2Bet’s commitment to ethical innovation has earned widespread recognition. In 2025, the company won three major honors at the Global Gaming Awards EMEA:
- Executive of the Year, awarded to CEO Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year, for MEGA
Earlier, they received the iGaming Sword Award 2023 for Turnkey Supplier of the Year.
In September 2024, Soft2Bet was honored at SiGMA East Europe with the Outstanding Contribution to Gaming award. This was in recognition of their Invest, a €50 million innovation fund launched in July 2024 to support new ventures in iGaming and casual gaming.
(Image: Soft2bet Awards | Soft2bet)
These awards reflect the industry’s growing appreciation for companies that balance innovation with accountability.
Why Responsible Gaming Is Good Business
As global gaming markets mature, the focus is shifting from growth at any cost to growth with integrity. Responsible gaming practices are no longer optional or solely regulatory concerns; they are central to long-term value creation.
Soft2Bet’s approach proves that doing right by the player also benefits the bottom line. Responsible features reduce churn, increase trust, and position brands as stable partners in a crowded marketplace.
In short, safe environments encourage long-term engagement and loyalty. Players who feel protected are more likely to return, recommend, and invest their time, which translates into measurable business success.
A Culture of Sustainability and Innovation
Soft2Bet’s strength lies in its ability to combine innovation with responsibility. This balance is evident in every part of its business: from the MEGA platform to its B2C brands, from its global compliance efforts to its investment fund supporting future-forward projects.
The company’s internal culture reinforces this commitment. Teams are aligned not just on performance goals, but on shared values of transparency, fairness, and user protection. These principles are woven into product development, customer service, and strategic decision-making.
A New Era of Engagement
(Image: Stable growth is our strength | Soft2Bet)
Soft2Bet has demonstrated that responsible gaming is not a limitation, but rather a foundation for long-term growth. By integrating protection protocols, regulatory expertise, and ethical design into its platforms and services, the company is setting a leading example in a highly competitive industry.
Its model shows that player safety, business scalability, and commercial success are fully compatible. For operators and partners looking to succeed in regulated markets, they offer more than technology. It provides a way forward that is both sustainable and strategic.
Responsibility is no longer a side note. Thanks to companies like Soft2Bet, it is becoming a central pillar of how great gaming businesses are built.
