It takes a lot of hard work and research to produce a successful podcast. When you hit publish your job is just beginning. Putting out just one audio file will not get you heard today. If you want to make the most of your creative content you need to repurpose your words into written content. This simple yet effective technique allows you to successfully double your daily digital presence without ever having to come up with anything new.
Unlocking the Written Word
The first key ingredient to successfully repurposing your podcast is transcription. Joan, the time you spend listening to an hour of audio and subsequently transcribing it is a waste of your precious time. Creators who have a plan get this done in the blink of an eye. Using a safe computer-based application that transcribe mp3 to text you automatically produce an extremely accurate transcript of your podcast. This long-form document means you can begin to create new content without any waiting for the internet.
Crafting Engaging Blog Articles
With your full transcript at your fingertips you have the immediate basis for a new website article. Search engines can’t listen to your long audio commentary but they love to read long written descriptions. It is easy to choose the most compelling aspects of your conversation and arrange them into paragraphs. With headings and an introduction you now have a highly professional guest article, or a great post for your own website. This will bring a huge amount of organic traffic back to your website.
Creating LinkedIn Content
Your podcast episodes are packed with monthly insights and noteworthy quotes. You don’t want to keep such wonderful insights hostage inside an audio recording. Once you have your newly transcribed podcast episode, search for the most impactful sentences and cut them out. These micro gems are ideal for producing great LinkedIn content that stimulates industry debates. Dispensing these little gems of wisdom each day keeps your target audience fed and continually delivers new listeners to your primary program.
Drafting Compelling Email Newsletters
Your email subscribers are your most dedicated and loyal fans. They’re more than just links back to the latest audio file. Instead you can use your show notes to prepare an extremely compelling value-driven email newsletter. Share a quick summary of the best lessons learned during your recent interview. You will give them a taste of what’s coming up, and this increases the likelihood they’ll play the episode. This written format will strengthen your compelling connection with your private audience now.
Conclusion
As a podcast producer you already know that every single episode you create is a treasure trove of completely reusable and extremely valuable content. Through making the very active choice of turning your audio into text you simply feed the rest of your weekly content machine. It’s now easy to produce complete blog posts social media updates and even emails. Don’t miss another day of your creative life and begin to give your wonderful podcast episodes a seriously long life.
