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The digital and corporate worlds are more united than ever. According to a global survey, eight out of ten respondents said their companies have been engaged in deploying technologies in the past five years. Certainly, digital transformation isn’t only a concept, but an indispensable business process.

In this article, we will explain what digital transformation is. We will also talk about how to develop digital transformation strategy that consolidates the culture of technology in the company. Follow us!

What is digital transformation?

Digital transformation is the restructuring of a company’s processes aimed at absorbing the culture of technology to gain productivity, innovation, market value, profit and relevance. In short, this concept puts digital culture at the heart of the business. Does migration of the system to the cloud or creating a digital marketing strategy mean that the company is already in the process of digital transformation?

It is not that simple. In fact, digital conversion is something more profound, complex and radical, as it involves investments and a careful study to understand how to implement it efficiently. Otherwise, the effort will not produce the desired results. This was revealed in the aforementioned survey.

According to this study, only 16% of respondents said that digital transformation has improved performance and has become a solid practice in the company. The reason for this is the absence of strategies aimed at implementation. Since it means more than adopting technologies, it is, in practice, a form of management.

How to create digital transformation strategies?

To open the door to digital transformation, managers must work closely with the company’s IT staff. This area is responsible for the culture of technology, so it is considered one of the central pillars of modern organizations.

When this joint work is carried out, it is possible to define the strategies for implementing the digital transformation. Let’s look at some of them.


A good strategic plan requires investment in technologies, training and programs that consolidate the digital transformation, so that it becomes part of the company’s DNA. For that, it is necessary to define objectives that will direct the planning.

For example, is the business’s desire to integrate processes? Improve the productivity of professionals? Deliver personalized products and services to customers? A methodology that helps in this definition is OKR (objectives and key results).


At this stage, managers think about the infrastructure that will support the digital transformation. You may need to purchase software, migrate part or all of the system to the cloud, purchase equipment, etc. In this way, offline processes become online.

With the help of digital transformation consultants, it is possible to implement the right tools according to the needs of the organization. In addition, the training of employees will be essential for the good use of the infrastructure.

Culture of innovation

After the implementation of digital transformation, the company needs to adopt the culture of innovation. For this, it is necessary that the thinking of the internal team is disruptive, that is, the will to know and explore new technologies.