The mobile app market is undergoing a great boom as our smartphones have turned into small worlds that we are constantly carrying around in our bags. This is why many companies were quick to seize an opportunity to be in touch with their clients almost non-stop. If you want to stay afloat in any industry, it’s high time you considered a mobile application for your business. The “how-to” article is going to guide you through the whole process, which leads to your ideal app.
Step 1. Get an idea for your app
To get an idea for an app for business, you need to identify a problem you want to solve. Do not create an application just because there is so much hype around your competitors’ apps. It should be something that can immeasurably aid your users and business. For instance, your mobile application can assist customers in purchasing goods through your app or make it more convenient for them to schedule a haircut at your beauty parlor. Make it as useful as possible. Otherwise, there’s no point in creating it.
Step 2. Define the main features of your app
Once you’ve identified the main idea behind your business app, it’s time for you to determine its main features. For instance, if you have a health clinic, you might want to help clients to sing up for a medical checkup or assist them in tracking their health. Such an app might require the following features
- Easy Sign-In
- Easy access to medical services and doctors
- Doctor appointment workflows
- Payment workflows
- Push Notifications and Reminders
These are just an example of what your app can provide. Of course, you can consider other features there — just make a list of things that you want and need to include in your business application. But still, it’s not necessary to meticulously draft and define every nitty-gritty detail of it — essential concepts are enough. Write down what features are must-haves, nice to have, and which ones can be left out. Core features are a perfect opportunity to build a minimum viable product (MVP) to test how users will respond to it.
Step 3. Define your target audience
It’s clear that your target audience is your clients, but do you know if they are iOS or Android users? This stage is necessary as you need to understand what kind of mobile development you need: native, cross-platform, or hybrid. Go to your Google Analytics account and see what kind of mobile operating systems your clients use — iOS, Android, or any other OS. But if you are going to target the first two, it’s the real deal as they are the most popular mobile operating systems in the world.
Step 4. Find the right people to develop your app
To build a mobile app for your business, you need to find the right people. If you do not have a solid technical background and you do not require to have an in-house team of engineers, you can do it in two possible ways:
If you are on a tight budget, you should consider hiring freelance developers. Though, you might face some significant risks as there is no good way you can control your freelance and be sure will do their job with due diligence and provide tangible results on time.
Browse freelance platforms such as Upwork, Fiverr, Freelancer.com, or any other to pick the best developers.
Outsourcing is more costly than freelance, but it provides you with control over your mobile app development process. Moreover, if your outsourcing vendor has been around for a while in the app development industry it means that the company can advise you on quite a lot of things, like what technologies are the best for your app or what kind of design will appeal to your audience and will be in line with your company’s brand.
Step 5. Launch your app
Now, when everything is ready, it’s time for the world to see your app. If you target iOS users, publish it on the Apple Store. If you decided to go with Android, you could launch the app on Google Play. If you want to target both operating systems, publish on these two platforms.
Before publishing your app for business, make sure that you’ve read the guidelines on how to publish applications on Apple Store and Google Play.
Step 6. Improve your app
When your mobile app for business is launched, this is not the end, as there is always room for improvement. Listen to your users, collect their feedback, and improve the application accordingly. Add new features, fix bugs, make it more engaging, and your app for business will always benefit you and your clients.