Many new business owners have a couple of goals when they’re starting out, such as rapid growth and recognition for their venture. But overnight success is far from what happens in reality; there’s no surefire formula for instant results, and nothing is guaranteed. However, this article will unveil valuable tips that can help you accelerate the growth of your business:
#1. Make your marketing matter
Customer engagement is vital for the success of any business – this is especially true for small businesses. Marketing build brand awareness, help increase sales and engage customers. It’s a great way to interact and maintain long-lasting, ever-present relationships with your customers. However, it’s essential to understand that marketing is not a one-time fix but an ongoing strategy that you have to learn from feedback and improve to help your business flourish.
#2. Add a blog to your website
Creating educative blogs serves as a promotional tool and tells the story of your business, what you offer, provides contact information, and reflects the personality of your brand and distinguishing characteristics. It’s also an essential driver of SEO and produces valuable content around questions your customers search in Google.
These questions or terms are called keywords, and the more you optimize the keywords in your content, the greater the opportunities for your business to rank high in search engine results. Great blog posts entail the following:
- How-tos and instructional posts
- Guest posts
- Example/template posts
- Customer testimonials
- Lists of strategies and resources
- Seasonal posts
- Q&A or interviews with industry experts
#3. Get a quick loan
Growth can put a significant strain on the cash flow of your company. So when faced with unexpected expenses or opportunities that need cash ASAP it is time to get a loan quickly. Typically, a traditional small business loan from a bank is an ideal option when your needs can wait a week or so, but if you can’t wait that long, there are liable online lenders that approve loans in a day. The loan can help you create additional ROI or meet a short-term business challenge. Some of the most common circumstances that require quick loans include:
- Failure of major equipment
- An opportunity to expand such as letting more space
- Plumbing, electrical, or other building maintenance problems
- Expenses associated with growth such as buying additional supplies, new desk, and office equipment after hiring new employees
- Unexpected opportunities that’ll increase profits
#4. Start a YouTube Channel
Social media marketers often overlook YouTube marketing probably because they think of it as a social media network or an online video platform. Either way, YouTube counts two billion monthly users worldwide and ranks among the most widely used online platform by U.S. adults. That makes it ideal to advertise your products or services, and all you need is a good camera phone and accessibility to user-friendly editing software. This being the case, even small businesses can create great-looking and compelling videos in-house and on a budget and compete with more prominent brands.
#5. Run giveaways or contests
When executed well, simple giveaways and contests can help you grow your business fast and for a relatively low cost. There are plenty of companies that have been able to grow their social media accounts, email lists, and sales with quick giveaways, such as Beardbrand’s Huge Growth with Gleam (400% Social Media Growth and 100% Email List Growth).
Please note: giveaways shouldn’t run for too long because you might confuse your customers into thinking those are the actual prices or goodies that must come with your products or services. Here are some creative examples of giveaways and contests to get you started:
- Gift cards
- A limited-edition product
- Product(s) from influencers in your market
- An entire product collection
- Winning a free vacation
#6. Know and focus on your core customer
Rather than trying to attract new customers, direct your energy to the core customers that you already have. You can do this by implementing a customer loyalty or referral program or trying out marketing strategies based on prior purchase behaviors to encourage repeat business.
This is especially important when you’re trying to get funding because you’ll be able to convince the bank that there is a big market for what you do and need more funds to expand.