Video marketing is a way to promote your product or service through video. These videos are focused on reaching target consumers, with a message that conveys and educates them about a product or a specific feature of the product. Videos are also created for marketing to increase engagement and brand awareness on social media channels.
Video cannot be separated from marketing- it is a well-known fact that visuals leave a greater impact on the human mind than text. Videos help you promote, educate, entertain, reach and engage potential users of the product/service.
Wave Video is a video marketing platform with a set of tools that allow marketers to create and reuse videos for any marketing channel. But to make a captivating video you need a good story and a well-researched video marketing plan. Having a good story and a clear plan will ensure that you reach the right audience with the right message at the right time.
A CTA (call to action) serves as a signpost because it expresses what you want your users to do next, which may be buying a product, signing up for a newsletter, subscribing to a plan, or on social media. maybe followed. From a marketer’s perspective, it acts as a motivator to the sales funnel and persuades the audience to make a leap from the curious viewer to the paying customer.
Here are 5 secrets to creating successful video marketing:
Focus On Stories, Not Sales
Before the rise of social media, if you wanted someone to see an ad, you had to rent space within a popular media channel like TV or print. Brands can directly reach those same audiences on social platforms. This means that rather than hindering branded content (advertising) competes with entertainment.
If you want your video to be seen, it has to create some kind of value for the audience. The better you tell stories about yourself, the more likely your audience is to understand what your company is offering and what it can do for them.
Keep It Professional On-Air
In addition to creating a live video streaming event with the same respect and professional etiquette, you will present your clients and clients personally (and, yes, this will vary by company), to make your broadcast look professional. This means that in addition to clear themes and professional presentations, you need to find spots to integrate your company’s branding and other clear messaging. This includes a clear call-to-action, or CTA so that viewers of the live video event can take the next step you have in mind for them. Recently, Cisco reports that 82% of all consumer internet traffic in 2022, which is 15 times more than in 2017. You need to tell them clearly and professionally what the next step is and why it is right for them.
Optimize Your Video for Research
About 3.5 billion searches are performed daily on Google and YouTube. This means that if you are not optimizing your video content, you may miss out on a large number of views. You can start by getting the maximum SEO value out of your videos by hosting them on your domain. Don’t forget to enable embedding on your videos as this will increase the chances of increasing inbound marketing links.
Connect With Your Audience
One of the reasons users love YouTube is because they feel connected to the videos they are watching. YouTube influencers connect with their audience. They also connect with them on other social media sites and share information about themselves which makes them seem more trustworthy.
You want to connect with your audience by humanizing your business, sharing information on other social media sites, and encouraging engagement. The more engaging your videos are, the more likely people are to revisit your channel.
Double Down in First 10 Seconds
People have short attention spans today, and if you fail to get their attention within the first 10 seconds, you will lose out on a significant number of viewers. Users no longer have the patience for mediocre content, and that’s why it’s important to get to the point right away. While video experts recommend keeping your video short and to the point, we say put your best foot forward and show viewers that your video is only worth watching within the first 5-10 seconds.
The Final Note
As a marketer, if you haven’t been making more and more videos into your content marketing strategy, now is the time to go ahead and get the benefits you deserve. On this note, all the strategies you read can help videos increase traffic. Above mentioned secrets will help you plan and create your video content.