Residents and visitors of Michigan now have the added bonus of live online dealer games after online sportsbook and casino PointsBet, teamed up with Evolution to introduce live gaming options to their gambling platform.
PointsBet, who are an online sportsbook platform originally launched in Australia from 2017, now live in various states of the US. Along with the US and Australia, PointsBet is also live in Ireland and Canada. Also, now with a live casino as well as their original sportsbook, PointsBet have partnered up with one of the biggest gaming developers in the business with Evolution, who are well known for bringing interactive live dealer games to the industry.
If you’ve been hidden under a rock somewhere, then Evolution is probably the biggest gaming provider out there at the moment and has been for some time. Started in 2006 with the aim to revolutionise the live dealer experience, Evolution did just that, bringing us some of the biggest titles in the live online dealer genre. Some of their biggest names include Monopoly Live, Deal or No Deal Live, Crazy Time and Gonzo’s Treasure Hunt, the first live dealer casino game to use virtual reality compatible.
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PointsBet leading the way in Michigan
The news of PointsBet adding live dealer games to their portfolio comes at a time where the Michigan market is on the up. November 21 saw online casinos and sportsbooks in Michigan breaking monthly records for revenue from sports betting and online casino wagering.
Evolution has obviously also seen the numbers and decided it was time they started to flex their interactive muscles in the Michigan market. Their partnership with PointsBet at a time when more and more people are deciding to use their hard-earned cash to gamble online in the state of Michigan can only signify that the state’s online gambling market will continue to break these records.
VP of Online Casino Revenue at PointsBet, Aaron O’Sullivan, was full of praise for PointsBet and mentioned how they were fully aware of the needs for their players and had reacted by adding live casino games to those available to their members. O’Sullivan went on to mention how they have watched the growth of the US market very closely and the popularity in live dealer games in particular and wanted to deliver this pure, realistic feel to their users.
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What’s on offer?
The live dealer games you can now play at PointsBet include Speed Baccarat, American Auto Roulette, American Roulette, American Lightning Roulette, Ultimate Texas Hold ’em, Three Card Poker, Blackjack and Infinite Blackjack.
PointsBet’s new genre also includes the game show-designed Dreamcatcher, where live hosts spin the wheel with players putting down wagers on what number the wheel will fall on. The live host element allows players to interact with a real-life presenter and each other to really bring an interactive, authentic feel to the game, making players feel like they’re on a game show.
PointsBet’s President of Technology and Product, Manjit Gombra Singh commented that the sportsbook and gaming platform was continually working to expand their portfolio and bring their players what they wanted. He continued by saying that PointsBet wanted to bring their users the best choices and lead the way forward in the US market for other states.
PointsBet accessed the Michigan State through an elite association with the Lake Superior Chippewa Indians through their Lac Vieux Desert Band. PointsBet continues to provide resources to the state through associations with the Detroit Red Wings from the NHL and the team’s arena, Little Caesars Arena, site of the PointsBet Sports Bar and the Detroit Pistons from the NBA.
As well as Michigan the provider also holds licences and operates in Illinois, Colorado, Indiana, New Jersey, West Virginia and Iowa. Virginia has also recently awarded PointsBet with a licence to be a sports betting supplier in the state and it is believed that New York and Maryland will soon do the same.
Live Your Bet Life™
Live Your Bet Life™ is PointsBet’s latest campaign in which they look to share their industry-leading innovations and technologies, betting capabilities and their general outlook to the sports betting world. This campaign is led by a soon-to-be NFL Hall of Famer and gridiron legend, Drew Brees, with three television spots.
The ad shows Drew and a group of friends scaling a frosty mountain, when finally they reach the top and as they begin to celebrate their triumph, the reality becomes apparent that they are actually in a bar. Brees then begins to promote PointsBet’s latest promotions of a risk free, first bet of up to $2000.
The ad was brought to watchers by Troika Media Group after they struck a deal with PointsBet to be their creative agency partner.
Troika Media Group also boasts some huge partnerships with clients such as Netflix, Coca-Cola, Sony Hulu, Apple, Belvedere Vodka and PointsBet’s fellow casino operator, Wynn Resorts and Casinos.
In conclusion
As is the nature of the US market at the moment, the online gambling market is thriving right now. PointsBet certainly seems to be making some very interesting moves at just the right time and for a relatively new name to the industry, could this be the start of something massive or too much too soon?
Partnering with a name like Evolution though generally only brings good things and with a company like Evolution in your corner, with their experience and expertise, then I only see big things for PointsBet. Watch this space.
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