Getting local people to visit your physical or online store is essential for your success. Yet, local businesses encounter stiff competition and it takes sound strategies to keep visitors coming to your shop. There are many ways to gain an edge over your local competitors, such as working with an SEO company though here are a few sure steps to ensure you stay at the top.
Optimize Your Google Business Profile
Without visibility on Google, it is difficult for businesses to thrive. An optimized Google listing is instrumental when you want increased traffic to your site or store. With the correct tactics, customers will prefer your store over those of others.
Apart from proximity and relevance, Google’s algorithm looks at the quality of information. Optimized listings will rank higher for better visibility in local results. One way to achieve this is by filling every section to ensure internet users can find a lot of information from your profile, limiting the bounce rate.
Incorporate Voice Search Optimization
Nowadays, voice searches are all the craze, going by the uptake of voice-search-enabled devices like Alexa in homes. Potential clients are using voice searches to find products and services online. By integrating and optimizing the voice search feature, your business can reacher more people and make better sales.
To optimize your site for voice search, you need to find questions your clients could likely ask. You can also find hundreds of questions on google by typing People Also Ask. From the lists, you can find questions for your voice search or get an idea of what information to use for the best results.
Outsource Help from freelancers
Creating SEO strategies from scratch and ensuring they work for your business is not easy. You will need a lot of time and research, which may prevent you from having adequate time to tend to your business. Also, you might not have all the skills to tweak your content for online audiences.
You can hire an SEO company to manage your local SEO while working on other aspects of your business. Better still, there are hundreds of freelance writers spread across various job boards. You will be surprised that some freelancers are available and always ready to help you improve your local rankings at affordable rates.
Cover Local Events on Your Site
One way to capture your local community’s attention is by highlighting a few events in the locality. People generally want to know what is happening and will be on the lookout for such information. These events can be anything from sports competitions to exhibitions and product launches.
By speaking on what touches the locals directly, you can quickly grab their attention. You can create articles to cover local news stories. This strategy can also help your site rank high for your location, increasing your visibility and authority.
Get Positive Reviews From Your Clients
Getting positive client reviews is essential if you want to experience growth and more traffic to your site. Reviews work like word-of-mouth referrals, and potential clients are highly interested in what your clients have to say about your firm.
Happy reviews work like a charm for your business, and the more you have, the better. You can encourage your customers to leave a review after a sale. Alternatively, you can send them an email requesting them to write you a review.
Focus on High-Quality Backlinks
Backlinks from other sites to yours are essential drivers of referral traffic to your site. Sites with more backlinks usually rank higher on the results page. As these links are crucial for ranking, you need to request linking sites to incorporate your address in the backlink.
Local backlinks from businesses whose operations are close to yours are helpful. This way, search engines can associate your business with a particular geographical area and take your local rankings to the next level.
Aim for Coverage on Local News
Many people watch the local news for at least a few minutes every day. You can ensure that more people are aware of your brand by inviting journalists to cover your events. If you are sponsoring a local event, make sure to capitalize on the event by getting various local news sites to write about you.
Local publications like newspapers are also important sources of news and excellent for feature articles. When your business appears on these publications, there is no limit to the number of people who will read about it. Clients will likely buy from a familiar firm. Appearing on local print and electronic media is one excellent way to create awareness.
Ensure Your Site is Optimized for Mobile
Almost every adult owns a mobile handset nowadays. Most people access all their online information from their mobile phones, making mobile phones an invaluable asset for firms. Your local SEO strategy will work best when compatible with mobile.
Most users will avoid a site that is not mobile-friendly. When multiple users leave your page due to factors like slow loading speeds, your local SEO ranking goes down. To avoid high bounce rates, always test your site across multiple devices. This way, you can identify problems and fix them on time.
Use Consistent Details
Your business details are essential for local SEO success. Everyone searching for products and services wants to know where the business is located, the business name and the operating hours. It is essential to ensure that this information is always up to date and consistent for every listing. Accurate information promotes credibility and better local SEO performance.
Avoid making mistakes like providing wrong opening and closing hours and category listings which have errors. Regular conflicting information is usually flagged down by search engine algorithms, making local SEO rankings plummet in the process.
High performance in local search results is easy to achieve when you know what you need to know. By updating your business information and optimizing your profile, you can reap massive gains from increased local SEO traffic. With the very dynamic digital space, it is imperative to lay a solid foundation for success and these techniques are an excellent place to start.