Finding the most effective and profitable advertising solution is the main task of every marketer. When it comes to OTT advertising, choosing how and where to buy ad inventory will not only determine the result but influence the way you control the process. If you want to take everything into your own hands and make your marketing campaign cost-effective, a white-label DSP is what you need.
What is a white-label DSP platform?
A white-label demand-side platform is a specific software providing options for real-time bidding. With its help, advertisers can skip worrying about the quality of the ad inventory they buy and about the trustworthiness of the publishers they get it from. In other words, it’s the way to automate cooperation between advertisers and publishers, while not involving third parties.
The point is that a white-label advertising platform is a ready-made solution that can be customized in compliance with your brand, so you can add your own name, logo. etc. It can save you time by providing a ready-to-use platform without needing additional development,, and it can save you money as there is no need to invest in hiring developers or paying monthly fees to a middleman like with other types of platforms.
Among the benefits of purchasing a white-label DSP platform are:
– 100% transparency, as you own the product and manage everything on your own
– minimized ad spend and the chance to save 20-50% of your expenses
– integration with various SSPs
– full control over the way your marketing campaign is performing
– full access to real-time reports via dashboard
– the possibility to edit everything according to your own preferences
Moreover, creating your own DSP by using a white-label as a base can let other marketers create self-serve accounts on your own DSP and earn while they use your technology and traffic.
Why choose a white-label DSP?
First of all, you save a great amount of resources because you don’t have to look for skilled developers to create a platform you need from scratch. You also won’t have to wait until everything is done and minimize development-process stress. You simply buy a solution that is totally ready to be tailored to your needs and to work for you. Apply your company name and logo, change the URL and the color scheme, and proceed to marketing!
With your own demand-side platform, you’ve got all traffic sources united and can choose SSPs without the need to use different self-serve platforms. Moreover, your rebranded DSP can become a platform for other advertisers. You can set up your own Terms and Conditions and sell your solutions to others by offering them accounts like a self-serve demand-side platform.
Of course, when you purchase a premade solution, you might want support for all the questions you could have. Luckily, white-label DSP providers will often offer generous support options for new white-label owners, making the setup and maintenance process as painless as possible.
The takeaways
A white-label DSP gives every marketer freedom and proprietorship. There is no need to deal with any third party anymore since you become your own advertiser with your own technology for advertising. You get data from different publishers, control traffic sources, and manage your marketing campaign performance in general.
Of course, one of the best bonuses is the financial one – once you’ve purchased a white-label platform, you won’t have to pay for other solutions and maintenance because you can manage everything on your own. Thus the platform provides full returns, which helps you save money in the long run. With the number of tools and full control of your marketing campaign performance offered by a white-label DSP, you can get the most out of your advertising projects!
