In recent years, video content has been creating inroads in digital marketing, developing as one of the powerful tools for small enterprises to advertise their wares engagingly and excitingly. However, when it comes to video production, there are definitive rules businesses need to stick to so as to get their content right. Get them wrong, and your videos will be a hindering to business than profiting.
Most small businesses want to ramp their videos, but to say it may be intimidating will be an understatement. With a lot to think about, from optimizing audio to editing software, entry barriers may be high. Luckily, the cost of post-production software and decent gear have significantly dropped, so with the following tips, your small business can easily create compelling videos:
Have a Goal in Mind
Whether it is leads, awareness, or any other goal, all the videos you produce should have a reason and a means of fulfilling it. Usually, video production success is equated with views instead of actions taken after desirable customer behavior changes.
You may avoid falling into the trap by developing a landing page that can guide clients through their journey towards conversion and including a strong CTA (call-to-action), which will direct your viewers to take the necessary step of buying products.
Find Engaging and Entertaining Stories
When you are thinking about the stories, which can support your videos’ purpose and determine those that are equal. Many have emotional pull compared to others, but some are very funny and action-packed. Video production consumes money and time, so there is no need to spend a lot of resources on low-quality content.
As you plan to produce videos for your business, you have to determine the stories you need to tell. For instance, customers’ testimonials in exciting and interesting industries will be greater than those in conventional ones.
Know Your Audience
It is not possible to target everyone individual globally. Lacking a clear vision of ideal viewer groups may lead to a diluted message within your videos’ content. Your audience may determine how you come up with a script, shoot videos, and edit them.
The audience might also determine where you will distribute your content, depending on where most clients hang out online.
Determine What to Put On
Always think about the kind of impression you need to make. The rule of thumb is to avoid wearing small patterns or stripes since they may show up blurry. The type of clothes you wear will convey a message.
For light-skinned individuals, they should dress in a dark contrasting color, particularly if they will film against a white or pale background. They may also consider a splash of bright color, such as a red tie. However, for dark-skinned individuals, they should opt for pastels so as to highlight or capture attention. The colors will surely show up slightly different on laptops, smartphones, and computers, among other viewing devices.
Work with a Solid Script and Concept
According to video production experts at Spiel Creative, a solid script and concept is the foundation for success. You may start by determining the type of format you want to use on your videos to achieve this.
Whether you want a product demo that requires a worded script or Q&A videos, which need pre-written questions, you have to settle on a suitable format so that you can develop an outline.
Focus on Inspiring Conclusions
Your videos may look great but lack a central message and engaging narrative. Before establishing the look of video content, be sure the feel is right. Ensure the voiceover, idea, and words of the first scene are relevant so as to immediately capture attention.
After all, you will be telling stories with video communication, so you may want to ensure your content has an ending, middle, and beginning, which holds the interest of viewers throughout.
Prepare the Space of Production
The production space needs to be suitable for the kind of video content you want to make. If you want to write on a whiteboard during a video presentation, ensure you light up your production space properly. This will include previewing the whiteboard in your camera so as to make sure what you write appears visible.
Noise is yet another thing you may need to consider in the environment of production. It is important to always record your videos in a quiet space with minimal background noise. This is essential to make sure the surrounding noise does not drown your content.
Set a Reasonable Budget
Failing to work out your financial expenses during the pre-production process is one way to inadvertently go over the budget. Plus, vagueness means it would be unbearable to deal with expectations.
Some video production components are costly than others. Investing in such components may result in over-promising and under-delivering, particularly if you plan to include third-party interviews or voiceovers. If you want to cut down the production costs by whipping a quick video on your phone with workers, know that poor-quality content is worse than posting nothing at all.
Focus on Educating
Avoid creating videos, which will simply push your products. Rather than that, concentrate on producing educational video content that will establish your credibility with prospective clients.
Zero in the common problems of clients and provide solutions in how-to videos, which will showcase your business’s expertise.
Concentrate on Advantages
Whether you have a new app, web service, or product, you may be tempted to show off many features, like unlimited users, 60” HD screen, and storage of 100GB. However, for many clients, benefits are more important.
Rather than droning on pure nonsense, concentrate on telling your clients how your services and products will make their lives even better. Swap out ‘storage of 100GB’ for a lot of space to properly store family pictures.
The Bottom Line!
It is possible to develop professional and polished videos, which will impress your audience. Therefore, if you plan to invest all your resources in your videos, you will need more than skills and professionalism.
You will also need to focus on educational videos, set a reasonable budget, know your audience, and work with a solid script or concept.