If you are running a sweepstakes game business, such as those games facilitated by the RiverSweeps sweepstakes software, you should know the products you are offering really well.
Sweepstakes, casinos, and lotteries are three types of games and amusement activities that provide their players with the fun they are looking for. But these three are different in so many ways. For instance, know that if you administer sweepstakes games for your customers, their experiences will differ from when playing casinos. This article will explore the differences between sweepstakes games, casinos, and lotteries.
Sweepstakes Games Vs. Casino Games
Let’s begin with the critical differences between sweepstakes and casinos. Mainly, their differences lie in how the winners are chosen, but the two have more dissimilarities that we’ll take a look at up next point by point.
Currency Differences
In the system of casinos, casino players place wagers using real money. In return, they also win real money. In sweepstakes games, most of the time, players play with virtual money instead of real currencies. These virtual elements may be tokens, tickets, or coins. The prizes from sweepstakes games may be vouchers or physical prizes from stores that facilitate them.
Differences In Terms Of Laws And Regulations
If you have been reading articles about casinos for quite a while, you know that casino gaming is under the jurisdiction of stringent restrictions varying from country to country and state to state. The reason for this is to ensure the gaming system is fair and unlawful activities are not present. Likewise, casinos should acquire licenses and permits to operate. Sometimes, operators are also subject to regular audits.
On the other hand, sweepstakes come under more lenient laws and regulations since they are not categorized as traditional gambling. However, players must fulfill specific requirements, such as claiming free virtual cash, buying coin packs, and completing a registration form, among others.
Rewards And Risks
Both sweepstakes games and casinos reward players with perks they will like. However, the risks are different. In casino games, players gamble money, with the risk of losing some. Since the risk-reward dynamic is volatile, casino players must assess their wagers against possible wins, which gives casinos the thrill.
Sweepstakes games primarily do not involve direct wagers, but risks are also present, of course. Players invest their time and money playing these games in the hopes of winning the prize. The winning odds from these two types of games are also dissimilar.
Social Interaction
Whether land-based or online, casino gaming is a social activity. Offline, players interact at tables, sharing strategies with each other and enjoying a shared atmosphere. This shared atmosphere is also seen in online casinos, except that things happen virtually. Casinos are glitzy and glamorous.
Sweepstakes, since the winners’ draw happens randomly, do not have the same social aspect as casinos. Mostly, players do not interact with each other during the entry process. The thrill of winning is mostly solitary.
Psychological Aspects
It is also interesting to learn that the psychological aspects of sweepstakes games and casinos are also far from each other. Casinos involve immediate decisions and strategies, as well as the adrenaline rush from all the uncertainties. The decision-making process, such as how much to wager, heightens the excitement, especially since players know the outcome can either be to or against their favor.
Sweepstakes, on the other hand, focus on the anticipation of winning instead of the active decision-making that casinos have. Players look forward to the draw or the announcement of the winner, and the emotional roller coaster ride focuses on this scenario.
Why You Should Run Sweepstakes Games
By this time, the differences between sweepstakes and casinos should be more evident to you. But if there is a similarity between the two, it is that both provide overwhelming profits if you decide to turn them into your business. Here are some of the benefits of offering sweepstakes games.
1. Increase Brand Awareness
Sweepstakes aren’t just for the sake of amusement. They can also help companies realize their marketing goals. Sweepstakes games with valuable and exciting prizes generate a massive uptake in favorable brand awareness, making them the perfect pair to a business offering products. Usually, brands that just make claims of greatness alone do not entice people.
Sweepstakes are different because you offer a chance for your customers to win something valuable. It catches their attention without annoying them with brands that just over-advertise.
Under this benefit are these concepts:
- Word-of-mouth marketing, or people sharing about your sweepstakes to their networks by word of mouth
- Viral user sharing (the more people who talk about your sweepstakes, the more chances they will become viral
2. Capture Valuable Customer Data
Since sweepstakes usually require players to sign in with their personal information, running a sweepstakes business also means collecting customer data to enlighten you more about your audience.
Afterward, you can be able to do the following:
- Build your email list
- Build your SMS list
3. Boost Sales
As you have read earlier, offering sweepstakes is the perfect pair for any business offering products as well.
Though sweepstakes run under the concept of not requiring their players to purchase your main products, more get incentivized to actually make purchases. Even if this concept is present, your players can become actual customers if they really find the games rewarding.
Moreover, you can also do the following to boost your sales further:
- Run drip emails
- Run retargeting ads
Run The Best Sweepstakes Games With RiverSweeps
And do you know the best part of running sweepstakes? It is straightforward. Launching this type of business costs very little, more so if you get creative with prizes.
But you really don’t have to do anything on your part regarding the prizes. A sweepstakes software like RiverSweeps will not only provide prizes for your players but also an easy-to-use system that’s perfect for your shop, whether it is an Internet café or a convenience store.
Plus, RiverSweeps has over 100 games for you to choose from, as well as training that will help you onboard yourself to this rewarding business. If you are ready to partner with RiverSweeps, you can have your free consultation with them right now. RiverSweeps takes care of the fun and prizes. You get the income.
