In the era of online businesses and promotions, everyone is aware of what SEO is. SEO, short for Search Engine Optimisation aids in improving a website’s visibility online. It has helped businesses grow larger by not only maximizing online presence but also enhancing customer inflow and that too, in just a matter of months and in some cases, even days. Not only the small companies opt for SEO to grow their businesses but bigger ones too, to retain their identity and position themselves in the market and not giving the competitors a chance to take over.
For many companies, it’s not possible to build in-house SEO optimization systems so they rely on SEO service providers for this purpose. There are many such agents and companies out there working as SEO specialists. The number of such providers is many, but how would you know which one is the absolute best? Not all SEO agencies that claim to be the best live up to their claims and some often turn out to be scams too.
The question is – How to select an SEO agency that offers your business maximum benefit?
There are certain things that you should consider when hiring an SEO agency to make sure that you’re getting the best of the best because that’s what your business needs! If you end up hiring the wrong SEO agency, you might be putting your business and website at stake.
To help you make the right decision, we’ve listed down some factors that you must consider before hiring an SEO agency for your business.
When selecting an SEO agency, opt for one that’s solely dedicated to this purpose only. A company that is offering many other services alongside should not be given preference over the former one. The latter may be good with its services too despite being a jack of all the trades, you shouldn’t take any risks unless you are sure about the company’s authenticity and reliability.
A good SEO services provider has the whole campaign planned in advance. Ask the agents to give you an overview regarding what their approach would be and how the campaign would be initiated and run. If they fail to have any strategy and plans in hand, don’t consider hiring them. The right SEO agency would have a plan sorted and they’ll walk you through it professionally and confidently.
A good SEO company would off you a preliminary consultation, do an audit, and a website health check. Audit for mobile-friendliness would also be done in an attempt to ensure maximum reach as search engines majorly revolve around mobile phones today. After a thorough evaluation, an SEO recommendation report would be generated and presented to you to identify the areas you would need to work on.
Besides website audit and health check, plans and strategies must be there regarding keyword research, on-page optimization as well as off-page promotions, link building, content creation, monitoring of performance throughout, etc.
Customer reviews can generally be a great help in identifying a company’s reputation in any domain. But, beware of the deceiving ones. Quantity as well as quality, both matter when we talk about reviews. It’s not possible to not find a single bad review about any company so there must be some acceptance criteria for that. All good reviews and all bad reviews, both are red flags so it’s better to walk out in both situations.
Local SEO proves to be very advantageous thus it’s a good idea to discuss it too with your agent beforehand. Local SEO optimization aids in drawing more traffic from apt local searches.
Client Retention Rate
First, ask the agents for providing you with the list of clients they worked for in the past as well as the ones for whom they are working presently.
Inquire about how long their clients usually stick to their services. If the client retention rate is not under the acceptable limits and you feel that companies have just cut and run after making a deal with the agents, it would be indicative of their poor services and failed agreements. A good SEO agency is one that keeps its word and is able to retain clients in long term.
Ask your agency about the means through which they would stay in communication and how often. It’s a critically important question as no or poor communication could put you in trouble. Also, ask your agents to keep you updated regarding the happenings on the site and you must keep your heads up to evaluate how their services are helpful to you—or are they even?
Evaluate SEO KPIs (Key Performance Indicators) such as overall visibility, online traffic statistics, keyword ranking, conversions as in purchases, calls, clicks, and downloads.
The SEO agency you hire should keep you updated regarding all the changes they make, and whatever they are doing for your company, both on-page, and off-page.
Before hiring an agency, make sure it provides you with all the answers to the questions you ask them.
The SEO agency must provide you with a reasonable and justified quote. Most importantly, they should be transparent with their pricing. If they are not, you need to look for other reliable options.
Conformity to the Guidelines
The SEO agency you are going to hire must be the one that abides by all the rules and regulations for the right SEO campaign, stick to the Webmaster Best Practices as posted by Google; guidelines for other search engines like Yahoo and Bing are also there. If the rules are violated, deceptive techniques, and manipulative behaviors are adopted, the search engines would mercilessly place your company’s online presence next to nothing.
Digital marketing is in full swing in the present century and so is the demand for SEO. Approximately $65 Billion are acclaimed to be spent by companies on SEO. SEO has now become the need of every business to survive and thrive.
If you want the best for your business, you need to look for the best SEO agency and the SEO agency that’s the best will satisfy you in every aspect that we’ve listed above.