It’s frustrating when your business has a great brand, but no one seems to know about it. You have a great logo. The color scheme is eye-popping, and the visual motif is memorable. Heck, your brand has the potential to be as recognizable as the Golden Arches (or, almost).
Thankfully, there are a number of ways that you can boost the brand awareness of your company. You’re probably busy running your company, and so it’s easy to overlook these key strategies. But you can use them to successfully implant your business into consumer minds.
Here’s a famous bit of wisdom from Hellen Keller: “Alone we can do so little, together we can do so much.” That’s true for all aspects of life, including business. One of the best ways to boost your brand awareness is to take advantage of strategic partnerships.
A strategic partnership is when your business works with other companies, individuals, or organizations to advance each other’s goals by utilizing each other’s resources. If you’re a startup company, you’ll want to build strategic partnerships with companies that are larger and more established than your own. Larger companies have more resources and usually have a larger client base with which to promote your brand.
Of course, if another company is going to promote your brand, you’re going to need to promote your partners’ brand, too; or, you’ll have to provide some resource for your partner that’ll help them boost their profits. How you do that is totally dependent upon what your company does. If you run a tour bus company, for example, you might make a deal with a major museum in town. The museum will provide your customers with discounted admission, while your tour bus takes customers directly to the museum.
The key takeaway is that you must ensure your strategic partnership benefits both parties and that it’s not a parasitic relationship. Also, remember that a strategic partnership is a long-term business relationship that requires serious effort from both parties; it’s not like casual dating. Be patient and do your best to make your partnered company happy.
How exactly do you find strategic partnerships? Check out the local businesses in your area, or use a business collaboration app like Powerlinx. Powerlinx will connect you with businesses who might be a good fit for a strategic partner. You can also use networking sites like Indeed to reach out to professionals working at another company.
One of the most popular ways to promote a business brand is to give out small handouts. Handouts should be small so that you can easily give them out on the street or at trade shows. They should have your logo on them, and perhaps even your company contact information if you can fit it.
Handouts should be economical. You want to give out as many of them as you can, and so they should be relatively inexpensive to order. You won’t be making a direct profit from giving out handouts, so it’s important you order products that you can get in large bulks at the lowest possible price.
The biggest mistake that businesses make with handouts is that their handouts are products that most people don’t really need. Stickers, for example, are fun handouts but they’re usually discarded very quickly (and most adults have no need for stickers). Instead, order bulk USB drives or luggage tags. These items are small and not too expensive; you can order large amounts of them with your company logo on them. And USB drives and luggage tags are very useful items, especially for working professionals.
Establish a Strong Social Media Following
We live in an age where social media is one of the most dominant digital marketing platforms. If you want to boost your brand awareness, create Facebook, Instagram, and Twitter accounts. Also, create social media profiles for any other social platform that might be relevant for your business. Try to get lots of likes and shares on your posts.
You can pay for these social media platforms to promote your brand. However, the best benefit of social media is that it can help spread word of mouth about your company. If a customer loves your product or service, they might talk about it on social media or post a positive review. This spreads the word about your brand and also establishes the legitimacy of your enterprise.
Of course, social media can also be a liability. Bad word of mouth and bad reviews can be extremely detrimental to your business, especially if you’re a startup company, and even more so if your business relies mostly on online revenue. Before you launch your social media pages, it’s important that you perfect your product and your service, so you’re more likely to get good word of mouth. Consider getting a social media management app, like SproutSocial, to help you manage your social media campaigns.
That’s all there is to it! If you want to boost your brand awareness, do these three things:
- Form strategic partnerships
- Give custom handouts
- Establish a strong social media following
Before you implement those into your marketing strategy, be sure to perfect the product that you’re offering.