When it comes to international money transfers it has never been faster, safer, or easier than it is right now, to send cash to almost anyone around the world. One of the world leaders in this sector is Ria Money Transfer, which offers its Ria Money Transfer app for international transfers to 160 countries around the world. Ria Money Transfer is not just a market leader in terms of delivering fast and secure money, they are also highly focused on expanding their company through smart partnerships.
In 2019 the company, a subsidiary of Euronet Worldwide, announced an ongoing partnership with football teams Atletico Madrid, in order to push for increased brand awareness. The very same year the company also teamed up with global giant Walmart, in order to support them in increasing their cash transfer option. Aligning with a retail behemoth shows just how much ambition this company has.
Supercharging Service
For around 7 years now Walmart has been offering a flat-fee money transfer option to domestic customers in the US, called Walmart2Walmart. Given the initial success of the service, the retail company looked to expand its service to take on the international market. Opening up to the global market however comes with more challenges to the company, such as ensuring competitive currency rates and maintaining low fees to their customers. This is exactly why they have chosen Ria Money as a partner, in order to ensure competitiveness.
Ria Money Transfer
The reason why Ria was chosen by Walmart is that they have a great reputation when it comes to delivering money transfers at a low cost, at speed, and with outstanding customer service. As the deal was struck, CEO of money transfer Juan Bianchi made the following statement:
“We are excited Walmart has chosen to expand its relationship with Ria in their mission to provide customers more choice and the most economical and transparent services at the best price. This expanded product offering reflects our great relationship with Walmart and our joint mission to offer customers more choice at a better value when sending money abroad.”
Completing The Vision
When Walmart first kicked off the W2W service in 2014, its goal was always to take on international money transfers. For so many years the same companies were operating in this sector and charging customers a fortune for the privilege. The emergence of companies like Ria however has helped to buck the trend and inspire the likes of Walmart to enter this sphere. The Vice-President of Walmart financial services Silver Noronha said this about their partnerships with Ria:
“The addition of Ria to Walmart2World, which creates a competitive platform for exchange rates that we believe will help deliver more value, is simply the next step on our journey.”
Through this partnership, Walmart will be able to offer the very best options to its customers and Ria will be able to show the world just how easy transferring money abroad really can be. There is no doubt that this is a smart alliance for both parties, now and in the future.
