SEO is an essential element for your visibility on the web. However, you must take all the necessary steps to make your business profitable. Hosting plays a critical role in your SEO strategy, and that is why it deserves special attention. The hosting you choose determines the overall consistency of the experience you get when your visitors (and the general public) open your site. To avoid server errors and page timeouts and prevent users from coming back to Google and searching again, you need a reliable and powerful web server. Ultimately, it would help if you had a hosting provider that will support your membership efforts rather than hinder them.

Let’s see why hosting matters for ultimate SEO

Availability and uptime- It can be said that ensuring the host’s uptime is the most essential factor in making the host SEO-friendly. The longer the uptime, the less likely a visitor is to visit your site and notice that it is down. What will happen next? Visitors return to Google and continue to search for what they need on other competing sites.

The best and most reliable hosts offer guarantees of better uptime. These warranties are included in a small copy of the hosting agreement, the Service Level Agreement (SLA). It’s general information so that you can find it at any hosting company.

Server location makes content easily accessible- Uptime indicates how much site content users can access, but server location determines how quickly users can access site content.

Whether you use a shared, dedicated, or VPS hosting plan, your site is located on a physical server in your data center (unlike cloud hosting, your data is distributed across different sets of physically separate devices. They are placed on your computer). ).

Server placement also hurts search engines and can affect SEO. If you do business in a country but use far from half the world, you will likely have slower upload speeds. The server should also be fast, and the host needs to improve the performance over the CDN further.

Technical Support- When your site goes down, time suddenly stops, and the panic begins. These moments reveal your host’s true personality and quality of service (or lack thereof).

The best webhosting company has technical support around the clock.

Server speed- The speed at which pages load on your site affects your SEO ranking. The Internet is a very competitive world, and its users no longer have to wait a moment for the content on their site to load, especially on mobile.

You can control many factors that directly affect your site’s load speed, such as code and content, but overall performance depends a lot on your webhosting solution. As with downtime, the speed of computing data fluctuates, so check your site’s load times for significant or annoying changes. Checking often the resulting TTFB (time to the first byte) can give a good indication of the server’s performance!

Security- Inadequate security can seriously damage the SEO of your site. An attacker could hack your site, create a spam page to link to, or create a large number of fake backlinks to your site to promote that page.

By identifying and removing a malicious page, Google may have already penalized that page or even the entire site and caused damage. Inadequate security measures also increase the possibility that your site will be infected with malware, and search engines may blacklist your site or display security warnings in search results.

The best webhosting makes sure that the installation has the proper security measures and that you have a protection and malware removal system in place to protect your site from increased attacks.

HTTPS / SSL support- More and more websites are moving towards using HTTPS to protect their data. For this reason, Google said in 2017 that SSL certificates were a positive factor in SEO rankings. This should not have a significant impact as it is still a minor ranking factor at this point, but it is likely to become more critical in the near future, especially in industries that want to increase protection.

CONCLUSION

The choice of hosting is essential when you want to define a natural referencing strategy for your site. When hosting is not favorable to your site, you expose yourself to negative situations for your SEO. The impact of hosting on your SEO extends over several points such as availability, response time, HTTP headers, server configuration, country of the host, geolocation of the IP address, and many others. It is recommended that the sites be hosted in the country where the majority of Internet users are located. Calling on this specialist is a better alternative to host your sites in high-performance sites. He will find an adequate data center formula to geolocate your site for better SEO optimization.