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When you’re looking at ways to boost your brand on social media, you may come across advice that talks about humanizing your brand. This is ultimately about creating a voice and personality for your brand, which is often reflective of the company’s values and mission. Every brand should have core values and messages that they want to promote within their products and services. Doing so can help your audience to relate more to your brand, and it can encourage them to engage with a company that shares their own values. Here are some of the ways that you can humanize your brand on social media and use this to your advantage in connecting with your audiences. 

1. Remember You’re Talking to Real People

It’s important to remember that you are usually aiming your content at real people who are using social media and looking for products, services, or advice. It can be tempting to get caught up in the technicalities of your brand and messaging but getting too complex with your marketing can make your brand seem less human. Convey complicated messages in simple ways that will reach as many people as possible. Try to explain things in a way that most people will understand in less than a minute. Taking the time to ensure you can simplify your message means that more people will understand and be able to relate to your company in a short space of time. 

2. Give Your Audience Exclusive Insights

One of the best ways to build relationships with your audience is to make them feel like they are getting something special or exclusive. One of the ways you can do this on social media is by sharing exclusive messages, early-bird deals, and other special offers. You can also show your audience behind the scenes of your business, for example, taking a short video tour of your office or warehouses that they wouldn’t otherwise have the chance to see. If you run competitions and other deals, ask your audience to sign up to your email list or join an exclusive social media group to hear more or enter further competitions. 

3. Use People in Your Marketing

Brands that have marketing materials made up exclusively of inanimate objects and designs may struggle to humanize the brand on social media. While it is not impossible to market a company well without using people in your marketing, it can certainly be helpful to show real people and their stories. For example, you can ask customers to send in their reviews along with a photograph or video of themselves which can be shared for other people to see. Appear in videos yourself and ask your staff members to get involved with sharing their own photos or quotes on social media. You can make photos more interesting by using Picsart background changer and other editing tools that can help you create great content. 

4. Be Honest

Many customers value honesty and transparency, and this can be a great way to humanize your brand on social media. Consider being open with your audience when things aren’t going well with the business, in addition to celebrating successes. Let your audience know what they can do to help, whether sharing something on social media or buying something from your company. Be open to answering questions from your audience and customers by conducting digital events such as webinars, live streams, and Q&A sessions.

Humanising your brand can be achieved by developing a variety of content and strategies for social media. Remember who you are talking to, think about ways to share human stories, and remain open with your customers.