As of June 2018, Instagram has more than 1 billion active users, making it one of the most used social media platforms in the world. Its rapid growth and high engagement rate attract brands, all competing for audience attention and engagement. People also buy active Instagram followers to get the desired engagement rate. The platform has all of the Golden marketing qualities, but the lack of linking and scheduling options made it a daunting task to actually increase traffic to your site.
We asked some of the social media experts for advice on how to get traffic back from Instagram to your website. Here are five tips on how to get traffic back from Instagram to your website, from Instagram bio link optimization to linking.
1. Leverage influencer marketing
Want to attract more visitors to your website and increase your sales? If you want to flourish your business you can consider connecting with influencers in your niche as this is now proven to be an effective technique to drive traffic. Influencer marketing is a great way to increase brand awareness because of its credibility factor.
People may learn to trust your brand only when you see influencers promoting your brand. However, you need to do your homework when deciding which influencer to contact. You should always aim to connect with an influencer with high-quality posts and high organic reach and engagement.
2. Optimize Instagram Bio
Your Instagram bio is one of the first things people see when they visit your profile, and you have to tell them what’s most compelling and fascinating about your brand and put them down. This will help you to create a great potential customer base. They will scroll and eventually follow your page. However, your Bio isn’t just a place to post about your brand, it’s also a place to find your profile by key keywords. There are two ways to add keywords to your Instagram profile. First, you can add the primary keyword to your profile name. For example, if you are an influencer, you can add keywords such as “Instagram influencer” to your profile name.
3. Save important stories in highlights
We all are well aware that Instagram stories are only active for 24 hours, which is quite a short span of time. The only way to avoid this is to save them in the highlights to increase engagement on Instagram. If you do, the story stays there until you decide to delete it. But don’t stop there. Keep your highlights consistent by adding a “cover” that matches your brand.
To do this, tap one of the highlights, tap the three dots in the lower right corner, tap Edit Highlights, then tap Edit Cover. The highlights of your fame can ensure that you can take advantage of both as you can easily do so. With the power of Instagram stories, you can keep those stories for more than 24 hours. It’s a great victory!
4. Link to Story
While creating content remember, that it should not harm you when you share old blog posts and articles! In the story, you can share a new post and share a new story, doing this is attractive. But simply a new link without construction and embrace leaves no impression. It is probably a lot of traffic which does not bring about it. Instead, think about why someone wants to read this post, and why they can do what they can do to appeal their complaints.
Opportunities are very fading and the current believers remember that they know what they are sharing and the new believers as long as they are worthy can enjoy the fanbase.
5. Create post content
You should think of your content as a teaser (or trailer) for the website content you’re trying to drive traffic to. Creating meaningful links between Instagram posts and website content is important in convincing people to click on your website away from Instagram.
For example, if you’re trying to promote your itinerary, you can create a reel that shows all the spectacular things you’ve done in 24 hours and tell your website that you have a complete itinerary that people can look at.
Conclusion
Instagram confirms that Instagram’s strategy is focused on promoting leads to websites as it will be a revenue-based social channel that is expected to outperform Twitter and Google in advertising sales by 2017. Learn about follower data, develop content strategies, increase revenue and brand awareness through clickable links, and promote your blog posts directly on the platform.
