Tens of billions of dollars are up for grabs in the legal marijuana market. It’s likely going to reach hundreds of billions of dollars within a decade. I hope you’re not scared to start your own business because it’s too competitive.
Maybe you’ll be the next person looking for big investors to back your idea. If you want to break into the market you’ll need the right marketing tactics. Let’s look at some cool ways you can keep up with the biggest players in town.
Team Up With A Celebrity
Imagine you have a one stop resource for cannabis (weed) delivery, mail order and other services in a large North American city. When you’re starting out the only thing you don’t have is customers knocking on your door.
You can spend a lot of money on PPC ads, but it’s expensive and technical. Team up with a minor celebrity that smokes and you’ll have instant access to their followers. Give them a percentage of your profits for X years.
Become A YouTube Personality
Most people who dream of building a successful business don’t normally want to be famous, but you can’t deny it works. Elon Musk doesn’t even need to pay for marketing. If you want to step out from behind the scenes, start a YouTube channel.
Fans can learn more about cannabis delivery options in Toronto and other big cities, but you can also have lots of fun on your channel. How many people would like to see you interview someone about weed while hotboxing?
Monthly Subscription Service
Once you get customers you don’t want to let them go after one sale. It’s why businesses build email lists, but that only reaches a small percentage of past customers. Instead, get people to sign up to a subscription service.
You can send them a new package with cannabis goodies every month. If you keep impressing them with your offerings they’ll never cancel. Don’t forget to promote your social accounts and special deals when you send the monthly package.
Manufacture A Viral Product
It’s hard to stand out when you sell the same products as everyone else. What’s going to happen when you manufacture a product nobody else offers? Try to make sure it goes viral so fans will do all the marketing for you.
Publications that would normally ignore you will talk about your business. People will tell their friends on message boards. If you don’t have money to manufacture a physical product it can still work with things like apps.
Make Sure You Stand Out Easily
The most popular UFC fighters shout and curse a lot. Rappers have rainbow-colored hair or a hundred chains around their neck when they step out. It seems like you need to do anything you can to stand out at the moment.
It doesn’t matter if some people hate you because some will love you. Do you know how you can apply the same principles to your brand? If customers can’t forget you it’s a lot easier to market to them.
Always Focus On The Basics
It’s worth testing everything we’ve talked about today, but don’t forget to nail the basics too. These ideas will help you take it to the next level.
