If you’re facilitating a nonprofit institution such as a fundraising project, you’ll naturally hope to get a constant flow of proceeds to continue with your charity. Whether you intend to run the nonprofit activity for a short-term period or plan to run it for a more extended period, implementing fundraising strategies will be crucial to your success. It would be best if you were very resourceful and strategic; otherwise, whatever nonprofit program you’re running may fail as it may not cope with financial needs.
But don’t be discouraged if you think you aren’t doing enough to secure proceeds. You still have enough time to improve your strategy. With the following fundraising strategies, you can ask more donors to participate, create more profits, and ultimately succeed in your nonprofit program:
Conduct Benefit Events
One of the best ways to do so is to take advantage of benefit events to draw high proceeds from these. Benefit events are purposely organized to raise funds for a specific cause. Excluding the expenses incurred during the event, the remaining proceeds will go to your nonprofit program.
If you’re facilitating a worldwide nonprofit program, these benefit events will make a great source of proceeds, primarily if you conduct it in alliance with certain corporations.
These prominent companies will not only help publicize your nonprofit organization, but they can also shoulder more significant expenses such as catering, event rental, etc. If you find the best partners for your organization, both parties can benefit from the success of the benefit event. You earn proceeds for your fundraising events while those companies can improve their reputation as people will see them sponsoring charitable events.
As such, you may want to hold the fundraising activity to maximize your revenue:
- Concerts
- Fairs and festivals
- Auctions
- Galas
- Balls
- Bake-sales
- Running and walkathons
- Lectures
You can further improve the potential proceeds from a benefit event by offering a raffle promo, foods for sale, or other services you have in mind that volunteers may have given.
If your target audiences are millennials, it’ll be most appropriate if you think of “active” events. Since most millennials opt to fundraise through active events such as cycling, walking, or running, you can attract more participants for such events.
The secret is to make sure that you identify your audience and segment them accordingly to hold appropriate events.
Ask For Volunteers
Aside from hosting charity events, you can also maximize your fundraising revenue if you ask for help from volunteers. You can ask them as the support force of your nonprofit organization, i.e., your employees with local or remote nonprofit jobs. They may want to extend their fundraising, marketing, events, administrative tasks, and more. Although you cannot utilize them to replace your full-time staff, volunteers can help you if you need temporary staffing or don’t have enough budget to hire staff.
You can even save more if you consider automating volunteer management tasks. Recruiting, tracking, and scheduling your volunteers can be implemented through free online forms.
Advertise Your Event Through Social Media
According to the folks at We Charity, utilizing social media is another free online tool to help you advertise your event more efficiently. You can attract more participants to notice your nonprofit organization and increase your supporters significantly.
Create a page on social media where you can post relevant information and exciting news. You can never tell who gets to notice your post on social media. It can be your chance to find a major sponsor, as social media allows you to reach anyone worldwide.
You can do so by using well-designed and engaging posts. Or you can even do live fundraising events using social media since virtual events are prevalent nowadays. Doing this can save significant expenses, like renting a place for such an activity. Instead, you can use the saved costs to fund more critical activities.
Make Use Of Videos
Another way to make engaging posts is to create exciting or informative videos. Do this by finding the best part of your campaign page to incorporate a video to convey a message rather than just a chunk of text. To make your videos effective for fundraising, make sure they’re compelling. For instance, you can talk about what attendees can get if they attend your event or what their participation can mean to your beneficiaries.
Circulating a video doesn’t only work as a marketing medium; it can also impact your audience. The emotional sentiment gets deeper with videos.
Sell Merchandise
During the event, you may want to sell merchandise as well. It becomes imminent for the attendees of your event to look for a souvenir so that there’s something that could still remind them of the joy and fun they experienced.
Aside from selling merchandise during an event that can raise additional charity funds, it’s also an excellent avenue to promote your organization. The more participants buy your branded merchandise, the more free promotions you get when using or wearing such.
Also, it doesn’t take a lot of effort to implement this strategy. Here are some ways of selling merchandise before and during the event:
- Integrate it into Crowdfunding
- Sell it on your page’s site
- Put up a booth
Make Your Guests Satisfied
Most importantly, ensure your audiences are happy and satisfied with the outcome of your events. One of your goals should be to give your guests a positive impression of your nonprofit organization, not only to gain revenue.
That way, you can capture their interest, making them want to attend your following events.
But the challenge now is how you will guarantee the satisfaction of your guests. As such, your event has to be entertaining and meaningful. For instance, a concert should have famous guests to make your attendees enjoy it.
At the same time, you may want to acknowledge your participants and sponsors. Maybe you can let some of your beneficiaries sing a song of gratitude for them, too.
Conclusion
There are so many things to be appreciated with fundraising programs. Facilitating a nonprofit organization could express your genuine intention to help a specific institution. However, you need to earn enough proceeds to make your fundraising program successful.
Whether it’s your first time running a nonprofit program or having previous experiences with charity programs, you might want to do some of the mentioned ways to boost the proceeds of your event. High profits for your event will mean more outstanding help to your chosen institution.
