In 20 years’ time, technology and consumer behavior will change in the most unpredictable way. Nowadays, nobody can predict how marketers will react to that and whether they’ll be able to influence it in any way. But how will trends in the near future change the interaction of brands with customers? How will they affect creative companies?
Consumer expectations are growing every year, which means that marketers face increasingly complex tasks. To stay on the crest of a wave, you need to offer your clients relevant, useful and personalized information.
Marketing is one of the most challenging fields. Apart from having a creative and analytical mind, a marketer should always keep pace with constantly changing marketing methods.
If you own a business, you know how difficult it is to attract new customers. This is a process that requires adjusting your efforts to your clients’ constantly growing demands. But you shouldn’t give up! Check out these 5 dying marketing methods and you’ll never have to face a shortage of customers in twenty years’ time!
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Marketing Trends That Will be Outdated in 20 Years
4Es instead of 4Ps.
You must have spent years researching all the marketing theories that have helped you come up with successful strategies. However, you should now start upgrading your skills because they are no longer effective. The digital world is developing at a very fast pace, and if you are slow, you will simply lose.
Being a new approach to value proposition, 4Es comprises the following components: engagement, experience, exclusivity, and emotions.
People no longer buy products. Instead, they buy experience and emotions. Emotional branding is the future of any business. The most successful brands do not just offer products or services, they provide you with real experience and emotions.
Disneyland and Coca-Cola sell happiness, Adidas and Nike give you the courage to pursue your dream, L’Oreal sells beauty, and Apple challenges your self-confidence. That is why people choose them.
New Apps and Social Media.
Living in times of constant change can be problematic for a marketer. You get used to one application or social network and when you become an expert at it, something new shows up. However, if you want to keep abreast of things, you need to adapt to new technologies and follow your target audience on the platforms they use.
Young people are no longer active on Facebook. Nowadays, Instagram, YouTube and other online platforms that allow for content sharing are gaining popularity. But do not get too involved in them because things may look very different in a few years’ time.
A couple of years ago, nobody took Snapchat or Vine campaigns seriously. Today, they are very common and bring tangible results. For example, when Audi wanted to attract new buyers, it launched a Snapchat campaign. They shared news and interesting facts but put a slightly different spin on them. Thanks to that, they received very positive reviews on Snapchat and other social networks.
Social media of the future will certainly follow the suit.
Future Generations Won’t Trust Brands.
News broadcast by traditional media is often perceived as lies. It is not surprising that people do not trust mainstream media outlets or brands that are not in direct contact with consumers.
In recent decades, we have been frequently deceived by false advertisements. So, do not be surprised if your audience does not believe your ads. Consumers are more skeptical and suspicious of what they hear or see on the Internet these days. If you want your clients to buy your brand, you should be honest and sincere with them. Also, if you want to win their trust, you should give them something first. In other words, you have to offer a value that is relevant to your audience.
There will be no place for advertising for the sake of advertising in marketing of the future. In 20 years’ time, communicating with a target audience and creating a community will be the main goal of all marketers.
No More Privacy Concerns
When photography was invented, people were afraid of being photographed because they believed their souls would be stolen. After some time, the human desire to preserve memories created a huge industry. The camera was the beginning of the end of privacy in the modern world, and the Internet and social platforms have destroyed it altogether.
The modern consumer is used to the lack of privacy and understands that their data is valuable. But in their relationships with brands, they expect the same in return. That is why companies that are willing to share information should learn to be competitive in the future.
Forget About Broadcast Advertising
Nowadays, consumers are filtering out irrelevant and aggressive ads, which is why marketers will need to change their approach to targeting an audience. For example, they can use specific mobile notifications triggered by a combination of personal data and GPS info. Exchanging personal info and using chatbots will allow for better communication with a brand.
The future is exciting, so be sure to always hold your finger on the pulse!