Sometimes, as a brand, one may try their best to make themselves noticed by viewers and other retailers, but it’s not always so straightforward to do the same, especially without using promotional media, like ads.
LinkedIn enables anyone to raise their brand’s voice among consumers. People may not realize that when they are on LinkedIn, they can do much more that could significantly impact their business decisions.
Ads in themselves might not prove to be that appealing to viewers. Still, when powered with videos, they can aid a lot in helping one achieve their goals since videos are quite powerful media that can deliver a lot of engaging content without hassle. Users may not be interested in searching for the best sites to buy LinkedIn followers & connections. In this situation, attractive ads will surely help to attract a larger audience.
Now that the concept of ads is in light, it is essential to understand all steps one must take to facilitate LinkedIn Video Advertising. This article will firmly establish all necessary facts and information regarding the same.
Here are some steps to get started with video advertising on LinkedIn:
1. Establishing a LinkedIn Page
Without knowing how to drive, it is impractical for one to sit in a car and make it run. Similarly, without a LinkedIn page, all further steps don’t make sense; this step is the stepping stone for all progress.
Not having a page is almost equivalent to finding an address without knowing its location. A LinkedIn page is needed for creating sponsored content and messaging ads. LinkedIn allows one to create a user account and then a company page.
LinkedIn further enables the brands to optimize their pages and add all the additional and prerequisite information, allowing users to identify them more clearly. Here, one can connect their brand with consumers and start their marketing.
2. Understanding and Choosing a Campaign
Most people go about without actually choosing a campaign for themselves. But this step is vital for every business trying to achieve new heights and promote itself on a broader scale.
It is vital to drive growth at every step towards marketing. It helps facilitate brand awareness and generate conversions.
LinkedIn also offers a Campaign Manager that keeps track of the company’s advertising activities, like running campaigns and managing the budget. Users can create an account on this platform to manage their overall marketing schemes.
3. Choosing Ad Objectives and Goals
Brands must remember their ad objectives when creating LinkedIn ads. You can create video ads on LinkedIn to connect with your audience firmly. By setting these goals, you will be able to inspire your audience.
For instance, one brand may aim for brand awareness; another may opt for considerations like website visits, viewers’ engagement, and video views, while others may consider conversions, including lead generation, website conversions, and job applicants.
Companies should choose the goal that befits them the best. It should come out naturally so the audience can synchronize and resonate with their products and services.
4. Selecting a target audience
No archer can hit a bullseye if they don’t know in the first place about the location and target that they have to hit. Similarly, a brand must choose its target audience rather than go haywire with advertising.
On LinkedIn, one can choose a location, and afterward, they get an option of adding a job title, the name of their company, the type of industry, and whether they are optimizing for personal or professional interests.
Brands can also see and accord with the required number of the target audience for sponsored content and text ads.
There is a feature called Matched Audiences through which one can connect with acquaintances and other contacts by re-targeting website visitors or uploading a list of email contacts.
5. Ad Format
After selecting the objective for the company, one can choose the different ad formats that Sponsored Content offers on LinkedIn.
There are numerous formats available, and among these various formats, there is one for video ads. The company can choose the one that suits them the best and that which accords with the interests of their target audience.
For LinkedIn Video Advertising, users at this step should opt for video ads to choose video as the medium for advertising.
6. Creating a Budget and Schedule
Since the users who have so far got to this step have already created an account on LinkedIn’s Campaign Manager, they are all set to go. The Campaign Manager provides a budget range based on other participating offers for the ideal audience.
The initial period is critical for new businesses, generally the starting 2-4 weeks. This time usually is a learning experience to learn and understand what works best for the company and what does not.
LinkedIn even recommends to its users their daily budget for this experimentation.
7. Getting to Know All About Video Ads
For any business, video ads are pretty effective for their promotion since they highlight the customer experience and showcase all the new and exotic products the company offers.
Video ads market to businesses and establish trustful and faithful relationships between the company and the consumers; they provide customers with an exclusive look at the company culture and its dreams.
Such ads provide an excellent opportunity for people to express themselves, show their brand story, and make a more down-to-earth connection with the audience.
A video ad can do wonders if it is imbibed with the appropriate specifications and features, making it look much more distinguishing from advertisements of other competing brands. Humans, by nature, don’t like monotony, and thus companies should create something that the customers aspire to look forward to.
A video ad must include the following specifications to make it look fascinating and extraordinary –
- The name of the ad: It should not exceed 225 characters. And users must avoid very long titles that could disinterest the customer.
- Introductory lines: This is very much optional and can include up to 600 characters without redundancy.
- Length of the video: The ad can last anywhere from 3 seconds to 30 minutes. However, if users want their ads to perform highly, this duration must be about 15 seconds or less.
- The file size: This goes without saying that the file size must be neither too small nor too big. A considerable file size makes it difficult for viewers to be able to see the video since it will consume more data for downloading.
- FPS (Frames per second): Video should not be high in FPS (the viewer is not playing a game!). Low FPS will allow the viewers to understand the direction in which the ad is pointing. Less than 30 FPS is recommended.
- Height and Width: Height of the video ad should be 360x1920px and width should preferably be 360x1920px.
Conclusion
- LinkedIn video ads help establish brand awareness and promote a brand on a larger scale.
- These video ads help brands make engaging promotional content for their target audience, earn web traffic, and build a large, trusted customer family.
- Some steps are required beforehand to create great video ads systematically. For instance, having a LinkedIn account is a prerequisite to creating such ads. Then choosing a campaign, objective, and target audience become vital.
- Lastly, video specs should be convincing and appealing to the customers. They shouldn’t follow a hard-and-fast rule but should oblige to some fundamental features like the length of the video, file size, and the FPS of the video.
