Attracting the right audience is a fine art, and app marketing is no exception to this rule. Suppose you have just launched your product. How can I promote my Android app? This is a question you are bound to ask yourself at this stage because applications find their users on a large scale through carefully thought-out promotion strategies. This article will help you in finding the best way to promote Android app products in your setting.
How to Market Android Apps?
When you start promoting your Android app, the most common mistake to avoid is to do it blindly. You need to be aware of your potential audience’s needs as well as the state of the market to offer a product that will outperform its competitors.
App Store Optimization, or ASO, is an important term to discuss before we talk about specific techniques. The phrase refers to practices aimed at making your application more visible in the App Store. This involves being mindful of the demand for particular keywords, product categories, and more. To benefit from this powerful tool, you might want to observe the ASO index of both your app and its rivals. Then you can tweak your representation of the app on the primary marketing platforms to make it stand out.
Any advertisement for Android apps should start with determining your target audience and the keywords or app categories it is interested in. Any marketing campaigns that you launch should be based on the intelligence data collected by asking the question: What are people we target looking for? This is a lot of data, however, which is why having a dedicated app marketing tool to inform them about your marketing decisions is never a bad idea.
Where to Promote an Android App?
There are two primary types of platforms where you might want to talk about your app: social media (this includes everything from Instagram to Facebook and more) and review websites. Each is powerful per se, but combinations can be even more efficient.
Social media
Social media have long been an important venue for app advertising. Before you jump to promote your Android app on Facebook, though, consider the following:
- Do you want to include a feedback channel? Feedback is part and parcel of promotion because it enables you to adjust your strategy on the go. If the answer is yes, a solution as simple as a Facebook group can prove worthwhile.
- Can you think of a particular kind of influencer that your target audience is likely to trust? Being mentioned by someone who holds the attention of millions can greatly boost your app’s popularity.
App review sites
If you want to advertise your Android app in a discreet way by showing off positive feedback, consider getting featured on a specialized review website. Unbiased first-hand reviews win the user’s trust more easily than ads.
Android App Marketing Tips
Here are some tips for those seeking to promote their Android apps and reach a wider audience:
- Take every aspect into consideration. For example, use ASO data to find out if your icon is catchy enough and consider getting a new one if not.
- Don’t skip the beta testing stage. It can inform about great marketing decisions.
- Make sure you can get and process feedback to improve.
Reach a Bigger Audience
App Store optimization is the key to efficient marketing. Use ASO data provided by advanced app intelligence tools to inform about your promotion strategies. Asolytics can help you identify the right keywords and categorization to make sure your app is visible, so don’t miss this opportunity to make yourself seen.
