We have already written about how to create a pop-up that does not annoy users but brings conversions. In this article, we will explain what a pop-up builder is and how to choose the best one for you. We will also show examples of pop-up ads, among which you can find inspiration for your own.
What is a pop-up form builder
A pop-up builder is a tool that allows you to create your own pop-ups without having to write code. It is a solution for marketers, online store owners, agencies, bloggers, and entrepreneurs who want to take advantage of attractive pop-up forms but don’t want to hire developers.
When it comes to pop-up software, there is no one-size-fits-all solution. Features can vary from simple data collection forms to complex customisation and real-time personalisation. However, there are several key features that a good tool should have.
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How to choose a pop-up builder
Here are the features to look for when choosing a pop-up form programme.
Drag-and-drop method
This is the best solution if you have never programmed and have no experience in development. This visual builder allows you to create pop-ups from different elements by simply dragging and dropping them.
Sleeknote
Sleeknote is a specialised tool focused on creating personalised forms and generating leads. It offers a set of advanced features to increase conversions. However, the prices are quite high.
OptiMonk
OptiMonk is another specialised programme, ideal for small and medium-sized businesses. It has over 300 templates and advanced features to increase conversions.
Outgrow
Outgrow is an interactive content marketing platform aimed at attracting and qualifying leads. With its help, you can create quizzes, calculators, and surveys that work as pop-ups on your website.
AiTrillion
AiTrillion is an AI-based platform for improving customer experience. Among other tools, it has a pop-up builder that helps increase mailing lists or raise the average order value.
Privy
Privy is an internet and SMS marketing platform aimed at increasing conversions. It is suitable for small or medium-sized companies, as the pricing plans are low and the service is designed for average traffic.
Plerdy
Plerdy is a platform for optimising conversion rates with a focus on analytics and SEO. It provides a pop-up window builder that collects in-depth statistics about visitors and the effectiveness of pop-ups. In particular, it shows traffic sources, number of impressions, visitor churn, and more.
Elementor
Elementor is a front-end page builder with drag-and-drop functionality that allows users to develop their own WordPress sites. In addition to websites, it helps create smart pop-ups for WordPress and display them at the right time and in the right part of the site.
Poptin
Poptin is a specialised programme for creating pop-ups for desktop and mobile devices. It is a good option if you need to create many complex campaigns, but without additional marketing or sales features.
Convertful
Convertful is a platform for creating pop-ups, floating buttons, scroll boxes, and other types of widgets. It helps attract more leads and subscribers through behavioural campaigns.
Mailmunch
Mailmunch is an email marketing platform. Its built-in pop-up builder is a good choice if you need pop-ups to collect email addresses.
Unbounce
Unbounce is a platform that helps you create pop-ups and one-page websites, as well as generate text for marketing campaigns using AI.
